EuroMid Advances in Business and Technology

In the face of unprecedented technological advancements, globalization, and evolving socio-economic dynamics, the relationship between business and technology is becoming increasingly symbiotic. The rapid proliferation of digital innovations such as Artificial Intelligence (AI), Big Data, Blockchain, FinTech, and the Internet of Things (IoT) is transforming how organizations operate, compete, and deliver value. Meanwhile, global challenges such as sustainability, climate change, and social inequality demand that businesses adopt more responsible and strategic approaches supported by technological tools.

The “EuroMid Advances in Business and Technology” series aims to capture, analyze, and disseminate cutting-edge research and best practices that explore the intersection of technology and business across sectors, industries, and regions. It provides a scholarly platform for academics, practitioners, and policymakers to contribute to the discourse on how emerging technologies are shaping the future of business, while also addressing challenges, ethical considerations, and the need for innovation-driven strategies.