Artificial Intelligence Applications Across Key Business and Management Industries

Wael Abdallah

Emerald

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9781807910853

01 April 2027

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9781807910846

11 March 2027

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9781807910860

11 March 2027

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Description
Contents
About

Artificial Intelligence is transforming the world of business and management at an unrelenting pace. However, companies across all industries still struggle to realize how to utilize it, integrate it, and make it effective in delivering long-term value. Whereas current literature often focuses on particular technical components or individual industry applications, there is a significant lack of comprehensive, multidisciplinary research that analyzes AI as an organizational capability impacting various aspects of management.

Artificial Intelligence Applications Across Key Business and Management Industries combines basic ideas, sector-specific uses, and new trends to give readers a complete picture of how AI technologies are changing decision-making, operational efficiency, workforce capabilities, customer experience, and strategic competitiveness. The book is divided into six parts that are all related to each other. They cover the growth of AI in business, financial analytics and risk management, AI-enabled marketing, the transformation of human resources, data-driven supply chains and operations, and case studies from top companies in different industries.

The EuroMid Advances in Business and Technology series aims to capture, analyze, and disseminate cutting-edge research and best practices that explore the intersection of technology and business across sectors, industries, and regions. It provides a scholarly platform for academics, practitioners, and policymakers to contribute to the discourse on how emerging technologies are shaping the future of business, while also addressing challenges, ethical considerations, and the need for innovation-driven strategies.

Chapter 1. Leveraging AI and Big Data for Green HRM to Enhance Psychological Safety and Mitigate Burnout in the Youth Workforce; Akhil J Jacob and Justin P J

Chapter 2. Digital Financial Literacy and Payment Adoption: Pathways through Ease of Use and Trust for Business Sustainability; Sujitha Annie Kurian, Rajeswari Panneer Selvam, and Vani Stalin
Chapter 3. Persuasive AI in E-Commerce: Psychological Strain and Sustainability Fatigue in the Age of Digital Urgency; Alain Monica George and Rupa R
Chapter 4. AI and ESG Integration in Banking: Redefining Green Finance and Responsible Investment; Mary George and Jobi Babu
Chapter 5. Digital Literacy and CSR for Sustainable Tribal Livelihoods: Insights from the Mannan Honey Case in Kerala; Jobi Babu, Pournami K G, Rejina P. V, Smijo Sebastian, and Mubashira K
Chapter 6. AI and Blockchain in Global Trade: Toward Transparent and Green Value Chains; Justin P J and Himaja Jayarajan
Chapter 7. Digital Payment Perception and Spending Behaviour: Anchoring Sustainable Consumption through Financial Discipline among Early Career Professionals in Kerala; Asha Sara Mammen, Megha Elsa Eapen, and Bristo Sebastian
Chapter 8. Digital Transformation in Social Enterprise Project Management: Technology Adoption for Scalable Sustainability Solutions; Pranav Desai, Valeria Salustian Kimario, Sanskruti Patel, and Joshyja Jose
Chapter 9. Digital Women Entrepreneurs in and around Coimbatore City: A Study on Key Drivers and Barriers; Athena C and Sowmiya E
Chapter 10. The Sustainable E Commerce Paradox: How Consumer Behavior Shapes Green Supply Chain Strategies in the Digital Economy; Nouran Nashaat, Nada ElAbd, and Dina Elnidani
Chapter 11. The Research Landscape of AI, Modelling, and Technology-Driven Decision-Making: A Bibliometric Perspective; Deepa Dominic and Angel James
Chapter 12. AI’s Impact on Critical Thinking and Business Innovation; Sojia Sebastian, Anjali V B, and Bibin Xavier
Chapter 13. ESG Reporting in the Context of Digital Transformation: Trends, Tools, and Insights for Sustainable Business-A Review; Lokeshwari D V, Shruthi M P, Marulasiddaiah B M, Rakesh H, and Lohit N.
Chapter 14. Digital Resilience as a Business Asset: Technology-Driven Life Skills Education for Gig Workers' Well-being and SDG 8; Winnie Joyce A and Jonas Richard A
Chapter 15. The Impact of Training and Learning Organization on Employee Performance with Job Satisfaction as a Mediating Variable at the First Microfinance Bank in Afghanistan (FMFB-A); Shukiba Aman and Arni Surwanti
Chapter 16. Technology and Business Perspectives on Health and Well-being; Syed Kazim, Komal A Dave, Mohd Aftab, Ashfaque M.Z, Ashok Patil, and Jaheer Mukthar K.P
Chapter 17. Real-Time Anomaly Detection in Indian Stock Markets: Evidence from NIFTY 50 and India VIX; Apoorva Joshi and Neha Parashar
Chapter 18. Techno-Circular Agriculture: Leveraging Digital Innovations for Labourer Health and Sustainable Wellness; Jean Maria George, Syama U S, Ammu Suresh, Jobi Babu, Ann Mary Cherian, and Prathibha H
Chapter 19. Employment and Technological Development through Foreign Direct Investment Inflow in India; Gowrishanker A, Vijay Stanly J, Sivasubramanian K, and Sivasubramanian K
Chapter 20. Effect of Digital Financial Literacy on Customer Satisfaction in Bangalore Fintech Lending Sectors; Pooja V, Preeti S. Desai, and Srikant G Sugur
Chapter 21. Exploring the Determinants of Loyalty for Digitally Native Brands in Direct to Consumer Channel; Priyansha Shami and Leena Fukey
Chapter 22. SLR on the Impact of AI and Blockchain Technologies on Sustainable Educational Innovation in GCC Higher Education; Kareem Mohamed
Chapter 23. Digital Skills as a Mediator between Digital Transformation and Employee Performance in Health Supply Chains for Sustainability; Talal Alanazi, Mohammad Allaymoun, Siddiq Balal, and Omar Fayyad
Chapter 24. Linking Digital Transformation to Sustainable Revenue Cycle Performance: The Role of Digital Empowerment in Saudi Healthcare; Wesam Al Adam, Mohammad Allaymoun, Siddiq Balal, and Omar Fayyad
Chapter 25. Bridging Digital Transformation and Sustainable Procurement through Information System Quality; Maitham Al Dawood, Mohammad Allaymoun, Siddiq Balal, and Omar Fayyad
Chapter 26. Consumer Behavior and Digital Responsibility: A Conceptual Framework for Sustainable Digital Marketing; Abu Bashar and Tamer M. Alkadash
Chapter 27. Sustainable Firm Performance through Artificial Intelligence and Innovation Capability: The Mediating Role of Risk Management; Marwan Milhem, Noor Aldeen Kassem Al-Alawnh, Laith Yousef Bani Hani, Naji Anton Alslaibi, Alaa Hekmat Amarna, Hassan A. Abdulhadi, and Saleh Amarneh
Chapter 28. The Role of Digital Marketing in Driving Corporate Social Responsibility (CSR) Awareness: A Theoretical Perspective; Tamer M Alkadash, Abu Bashar Mohammed, Tarik Alhassan, and Mohammed Qawasmi
Chapter 29. Digital Transformation and Sustainable HRM: A Systematic Literature Review on Synergies for Achieving Sustainable Development Goals; Mohammed Alzoraiki, Mohammed A. Hilal, Taha Ahmad Jaber, and Bilal Jamal Rimawi

Wael Abdallah is a highly accomplished scholar with a distinguished career in data business analysis. He is currently Associate Professor at Box Hill College, Kuwait, School of Business Studies, having about 10 years of experience in the academic field and over 30 publications on AI adoption in finance, AI adoption in the accounting profession, private and public sectors, AI adoption in the pharmaceutical sector, digital financial literacy, organizational learning, and patient safety culture.