Technology-Enabled Entrepreneurial Ecosystems

How GenAI, FinTech, and Digital Platforms Transform Innovation

Kesmat AbdelAziz

Emerald

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Hardback

9781837426591

13 May 2027

$127.00

Available to order on 13 April 2027

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9781837426584

22 April 2027

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9781837426607

22 April 2027

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Description
Contents
About

Big businesses are able to harness the tools of digital transformation such as generative artificial intelligence (GenAI), financial technology (FinTech) and digital business platforms, but what do these tools mean for small businesses and entrepreneurs?

Technology-Enabled Entrepreneurial Ecosystems demonstrates how GenAI, FinTech, and digital platforms are shaping entrepreneurial ecosystems and reconstituting business innovation in emerging markets. It examines how GenAI enhances market intelligence, automates workflows, accelerates product development, strengthens customer profiling, and allows data-driven decision-making, while FinTech enables solutions for digital payments, alternative lending, crowdfunding, and financial inclusion. Further analysis of how platform-based business models enable scalability, cross-market expansion, and ecosystem collaboration is also explored.

The EuroMid Advances in Business and Technology series aims to capture, analyze, and disseminate cutting-edge research and best practices that explore the intersection of technology and business across sectors, industries, and regions. It provides a scholarly platform for academics, practitioners, and policymakers to contribute to the discourse on how emerging technologies are shaping the future of business, while also addressing challenges, ethical considerations, and the need for innovation-driven strategies.

Chapter 1. The Role of Artificial Intelligence in Enhancing Innovation and Knowledge Work in Omani Government Institutions within the Framework of Oman Vision 2040: A Conceptual Paper; Hamda Ali Sorour Al Shamsi and Mahmoud Kamal Abouraia

Chapter 2. The Role of Artificial Intelligence in Advancing Sustainable Public Policy under Oman Vision 2040: Case Study From the Buraimi Governorate; Hamda Ali Sorour Al Shamsi and Mahmoud Kamal Abouraia
Chapter 3. The Role of the Michelin Guide in Strengthening Nation Branding through Gastronomy Tourism and Destination Image: A Systematic Literature Review; Ken Bestari, Diena M. Lemy, and Juliana Juliana
Chapter 4. Balance Score Card as a Strategic Approach toward Achieving UAE Vision; Ayman Mustafa Al Armoti, Adnan Khalid Tahir Jawabri, Nidhi Oswal, Hany Mamdouh Selim Mohamed, and Khalid Mohammed Al-Harbi
Chapter 5. A Study on the Effect of Ethnocentrism on People’s Purchase Intention for Sustainable Product; Helen Helen, Sheny Moon, and Marko Hermawan
Chapter 6. The Impact of Financial Risks Reduction on Banking Financial Performance in Under of the Mediating Role of Sustainable Development Dimensions; Waleed Katee Omran, Hothefa Shaker Jassim, Muna Shaker Salman, Ahmed Sami Hasaballah, Hala Ayyed Hadi, Mazen Dawood Salman, Hakeem Hammood Flayyih Al-Fandawi, and Mustafa Khudhair Hussein
Chapter 7. Texture Modification and Sensory Satisfaction in Alternative Protein-Based Products; Joanah Rabia Benitez, Rosita D. Lariosa, and Mary Joy B. Baltonado
Chapter 8. Shelf Life Stability and Sensory Quality as Drivers of Sustainable Culinary Product Innovation; Rosita D. Lariosa, Mary Joy B. Baltonado, and Joanah Rabia Benitez
Chapter 9. Predictive Analysis for Early Identification of Loan Defaults Using Hybrid Machine Learning Approaches; Sinthuja M, Vijaya Padmanabha, Dhruv Jasrasaria, Abhinav Mishra, Kartikey Sharma, and Rishi Singh
Chapter 10. An Expanded Framework of the Marketing Mix for Public Services in the Sultanate of Oman: Integrating Institutional Innovation to Create Public Value; Nada Al Kiyumi and Mahmoud Kamal Abouraia
Chapter 11. AI-Based Framework for Stock Market Manipulation Detection Using Hybrid Technical Indicators, Isolation Forest, and Sentiment-Driven Intelligence; Misal Omar K, Vijaya Padmanabha, Ashwin S, Abdul Salam R, and Saranya P
Chapter 12. Towards a Sustainable Knowledge Society: An Integrated Conceptual Framework for High Quality Education (AI) Based in Line with Oman's Vision 2040; Khalid Al Alawi and Mahmoud Kamal Abouraia
Chapter 13. The Impact of Strategic Renewal on Frugal Innovation in Industrial Companies; Marwa Masoud Qatan and Omar Durrah
Chapter 14. The Role of Entrepreneurial Innovation in Achieving Sustainability Goals in Business Organizations in Light of Oman Vision 2040; Ruqaiya Al Maashari and Mahmoud Kamal Abouraia
Chapter 15. Developing Zanzibar’s Spatial Data Infrastructure Through an Enhanced Land Information System; Abdul-Nasser Hikmany, Mohamed Zahran, and Said Nassor
Chapter 16. The Impact of the Sustainable Balanced Scorecard on Measuring Organizational Performance in the Light of Oman Vision 2040: ALBadi Investment Group Case Study; Nasser Al Badi and Mahmoud Kamal Abouraia
Chapter 17. Early Readiness for IFRS S1 and IFRS S2 and Corporate Cost of Debt: Evidence from Multinational Firms, 2019–2024; Fadhil Shaalan Jabbar Al-Tameemi
Chapter 18. The Impact of Adopting Agile Project Management Models in Volatile, Uncertain, Complex, and Ambiguous (VUCA) Business Environments; Abdullah Alkharmany
Chapter 19. International Security Communication and Financial Innovations as the Determinants of the Entrepreneurial Sector Development in the Context of the Green Economy; Marta Dmytryshyn, Olena Balanska, Oksana Tulai, Anna Panchenko, Mykola Stetsko, and Lyudmyla Alekseyenko
Chapter 20. Assessing the Readiness of Nano Businesses to Cope with Lockdown Type of Crisis: A Study on Shops and Retail; V. Vidyashree and Ramacharan G.
Chapter 21. Financial Success Among Oman’s Top Ten Listed Companies: A Qualitative Study of Ownership, Governance, Regulation, and Sectoral Context; Muyassar Ali Al Kumzari and Mohamed Elgeddawy
Chapter 22. Does Green Sustainability Start with People? Reframing Sustainability Through Human Resource Management; Muna Al Mukhaini, Salwa El Habib, and Anwar Al Sheyadi
Chapter 23. Going Digital, Going Green: A Bibliometric Analysis of How Digital Transformation Reshapes ESG Practices; Terezin Mathew, Siraj Kariyilaparambu Kunjumuhammed, Rinu Jayaprakash, and Roshna Varghese
Chapter 24. Computational Sustainability in Vision-Language Models: An Empirical Study of Lightweight Image Captioning Architectures; Abdullah M. Omar and Baraa T. Sharef
Chapter 25. A Comparative Analysis of Banking Resilience in Indonesia and Malaysia: An Early Warning System Approach; Panglima Thariq Al Huda, Ridwan Naufalhadi Budiutama, Fauziah Rahma Dewi, Khilma Mumtazah, Anvarjan Kasimov, Dimas Bagus Wiranatakusuma, and Jarita Duasa
Chapter 26. Digital Transformation in Tax Administration: A Proposed Conceptual Framework for the Digital Tax Stamp Implementation on Tobacco Products in Oman; Ahmed Al Wahaibi and Mahmoud Kamal Abouraia
Chapter 27. Dynamics of Inflation Determinants During the COVID-19 Pandemic Under a Dual Monetary System; Evan Lau, Erika Trisna Dewi, Zarinah Binti Yusof, Dimas Bagus Wiranatakusuma, and Fawwaz Ardhan Kencana
Chapter 28. From Travel Selfies to Strategic Image: Information Authenticity in the Digital Tourism Era; Sathish Kumar Velayuthan, Noor Hazarina Hashim, and Nur Balqish Hassan
Chapter 29. How Do Digital Journalism Platforms Address Economic Crises; Mohammed Habes, Kossay M Rachdan, and Abdulkrim Ziani

Kesmat AbdelAziz is an academic and researcher with a multidisciplinary background in technology management, digital marketing, and higher education leadership. She holds a PhD in Technology Management from Universiti Sains Malaysia, an MBA from the Arab Academy for Science and Technology, and a Postgraduate Certificate in Education from Liverpool John Moores University. A Fellow of the Higher Education Academy (FHEA-UK), she is recognized for her commitment to teaching excellence and evidence-based pedagogical practice. Her research focuses on digital transformation, omnichannel customer experience, generative AI, fintech, and digital customer behavior.