Entrepreneurship and Technology in Tourism and Hospitality

The Entrepreneurship and Technology in Tourism and Hospitality (ETTH) series explores the dynamic intersection of entrepreneurship and technological advancements within the highly competitive tourism and hospitality sectors. This innovative series delves into a variety of pressing topics, highlighting how the relentless evolution of technology and artificial intelligence shapes entrepreneurial opportunities and drives the creation of new business ventures. Each volume in the series aims to provide valuable insights into the challenges and trends impacting these industries, making it a vital resource for understanding the future of tourism and hospitality.

Catering to a diverse audience, the ETTH series will be of interest to scholars and practitioners from various fields, including Management, Commerce, Tourism, Hospitality, Marketing, and Computer Science. Through a combination of theoretical knowledge, practical applications and case studies, the series equips readers with essential skills for effective business planning, while fostering a deeper understanding of the technological innovations transforming tourism.