Advancement in Medical and Wellness Tourism, Volume 2
Reimagining Medical Tourism with Technology, Strategies, and Meaningful Innovation
This book can be opened with
Note on our eBooks and Audiobooks: you can read our eBooks (ePUB or PDF) and listen to audiobooks on the free Emerald Books app on iOS, Android, and desktop. Or read and listen on Emerald's online reader (ePUB eBooks and audiobooks only). To purchase a digital book you will need to create an account if you don’t already have one. After purchasing you will receive instructions on how to get started.
- Description
- Contents
- About
Advancement in Medical and Wellness Tourism, Volume 2 delves into how innovation and human creativity are reshaping the way of travel for health care. This book explains how technology, creativity, and entrepreneurial spirit are transforming the way people seek wellness beyond borders. The edited book highlights new opportunities, challenges, and solutions shaping the medical tourism industry today.
This volume offers a comprehensive exploration of medical tourism, covering evolving consumer behavior, digital transformation, sustainability, and emerging technologies like AI and robotics. It brings together global perspectives on healthcare, entrepreneurship, and patient experience, shaping the industry across diverse cultural and economic contexts.
Chapter 1. Medical and Wellness Tourism in Bangladesh: A State of Art; Md. Wasiul Islam, Shakil Ahmed, and Md. Mahfuz Ur Rahman
- Chapter 2. From Temples to Treatment: Medical Tourism as the New Pilgrimage in India; Dev Kumar Mandal, Shivangi Kashyap, Pravin Kumar, and Vivek Hamal
- Chapter 3. Marketing and Consumer Behaviour in Medical Tourism: Traditional Approaches, Digital Strategies, and the Impact of Patient Experience; Gobinathan Manickam, Ihtisham Ullah, and Sidar Atalay Şimşek
- Chapter 4. Understanding the Consumer Mindset in Medical and Wellness Tourism: A Marketing Perspective; Roshan Kumar Shiva, Geetha Manoharan, and Sanjeev Kumar
- Chapter 5. Innovative Entrepreneurship in Medical Tourism: Bridging Healthcare and Hospitality; Versha Sharma, Priya Sharma, Ravinesh Mishra, Bhartendu Sharma, and Archana Kumari
- Chapter 6. Tourist Guiding in the Context of Environmentally Friendly Sustainable Health Tourism; Seda Çiçekli Ayyildiz
- Chapter 7. Sustainable Quality Practices in Medical Tourism: Balancing Profit, Ethics, and Patient Safety; Sangeeta Chaudhary, Pawan Kumar, and Rajiv Kumar
- Chapter 8. Medical Professional Mobility: Reframing Medical Tourism to Include Professional Circulation, Labor Movement, and Telepresence; Babu George
- Chapter 9. Artificial Intelligence, Robotics, and Beyond: The Future of Medical Tourism; Shelley Duggal, Ayan Basak, Ashish Dahiya, and Pranshu Chomplay
- Chapter 10. Leveraging Artificial Intelligence for Transforming Medical Tourism: Opportunities, Challenges, and Entrepreneurial Perspectives; C.V. Suresh Babu, Yukesh Kumar P., and Thirumalai E.
- Chapter 11. The Impact of E-Health Literacy on Patient Experiences in Medical Tourism; Hanife Gül Bozkurt
- Chapter 12. Digital Innovations in Enhancing Women Entrepreneurial Activities in Medical Tourism; Anila Thomas
- Chapter 13. AI-Driven Financial Decision-Making in Medical and Wellness Tourism: Revolutionizing Business Sustainability; Shallu Sehgal, A.V. Senthil Kumar, Mamta Devi Sharma, and Nitish Sehgal
- Chapter 14. The Herbal Promise: Service Quality Attributes and Their Impact on Tourist Loyalty in Sri Lanka’s Ayurveda Medical Tourism Sector; Suduweli Kondage Lathisha Jayangi Ramanayaka
- Chapter 15. Exploration of Interlinkage Between Health Insurance Schemes and Medical Tourism in India: Opportunities and Challenges; Pooja Rani and Rupinder Kaur
- Chapter 16. Impact of Social Media on Medical Tourist Decision-Making: Trends, Influences, and Insights; Subham Varshney and Ranbir Singh
Anukrati Sharma is a Professor in the Department of Tourism and Hospitality at the University of Kota, India.
Shruti Arora is an Associate Professor at the Modi Institute of Management & Technology, India.