Events Management for the Infant and Youth Market
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- Description
- Contents
- Reviews
- About
Infants and young adults represent the future of the events industry. Yet, until now, there has been little research in this important and growing sector. Events Management for the Infant and Youth Market takes a comprehensive look at the unique challenges posed for planning and delivering events for young people. Bringing together practitioners and academics in unparalleled partnership, ground-breaking research is presented on event design and type in Europe, America, Asia, and Australia. The focus is on real-world application of ideas formed from empirical data.
Topics include: the ‘greening’ of events, factors affecting attendance, satisfaction, and the loyalty of customers, plus a detailed cross-section and analysis of stakeholders. Four types of events are covered, business, family, sports, and cultural. The scale of events encompass local community gatherings, business events, and private functions. Practical guidelines are given for the planning and delivering of these events successfully for infants and young adults. This is the future of events, as seen by leading experts and professionals.
Introduction. Introduction; Hugues Seraphin
- PART I. Events for Infants and Young Adults: Theoretical Frameworks
- Chapter 1. Children’s Engagement in Event Tourism: A Conceptual Framework; Zohre Mohammadi and Fatemeh Fehrest
- Chapter 2. Childhood Family Events, Memories, Nostalgia and Sustainability Discourse: Conceptual and Theoretical Perspectives; Shem Wambugu Maingi and Vanessa, G.B. Gowreesunkur
- Chapter 3. Marketing Sustainable Events for Children; Marco Paulo Martins, Ricardo Jorge da Costa Guerra, Lara Marisa Gonçalves Dos Santos, and Luísa Margarida Barata Lopes
- PART II. A Youth and Childism Perspective of Events
- Chapter 4. University Sustainability Career Information Events for Future Leaders; Karen Cripps
- Chapter 5. How Children Experience Major Sports Events: Narratives of the Mediterranean Games Oran, Algeria 2022; Yasmine Ait-Challal, Souad Djedi- Birady, Faouzi Ghidouche, and Kamila Ait-Yahia Ghidouche
- Chapter 6. The Agency of Children and Young People in Sustainability Transitions Eco-spiritual Events on Hare Krishna Eco-farms in Europe; Tamas Lestar and Giuseppe Pellegrini-Masini
- Chapter 7. Turning Winchester (UK) into an Eventful Children City: Investigating the Creation of a Webtoon Festival; Charlie Mansfield and Hugues Seraphin
- PART III. Planning and Delivering Events: A Practical Guideline
- Chapter 8. 7 Steps to the Perfect Children’s Event; Chris Powell
- Chapter 9. Venue Considerations when Planning Child Centric Events; Emma Delaney
- Chapter 10. Sports Events and Children: ReesLeisure Management Approach; Abi Knapton
- PART IV. Case Studies
- Chapter 11. Children at Weddings: How to manage Parents and Children before, during and after the Wedding; Marie Haverly
- Chapter 12. Creating Unique Workshops and Events for Children: The Case of Birdhouse Studio; Sarah Green
- Chapter 13. Organising Events with Children with Disabilities at ANPRAS (Mauritius): Insights and Implications; Vanessa, G.B. Gowreesunkar and Shem Wambugu Maingi
- Chapter 14. A Kids TEDx? Handing over the Microphone to Children to bring us all Inspiration, Learning and Wonder; Jan Carlyle
- Conclusion. Conclusion; Hugues Seraphin
This book is a welcome contribution to the literature, placing of children at the heart of events management. In so doing, it offers different perspectives which all value children in their own right as active participants. The practical advice is valuable for organisers who are committed to offering children safe and enjoyable experiences at events, which have the potential to create long-lasting memories to cherish for years to come.
This book addresses a significant and under-researched topic in events management. Events for children, and events where children are an important part of the audience, are yet to be comprehensively studied by events researchers, despite their evidently pivotal role in the lives of many people. This collection provides a number of different perspectives on this topic, developed from research in diverse event contexts including community events, tourism experiences, sports events, parties and camping, as well as through the lens of event venue management. This book will become an essential reference point for future research in this emerging field. It will be useful not just for researchers and students seeking to understand the relationship between events and children, but also to practitioners looking to develop and manage events where children are involved.
Hugues Seraphin is Senior Lecturer in Tourism, Hospitality and Events, Oxbrookes Business School, UK.