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PART I: Guest Speaker Papers; 1. Sociality, Rationality, and the Ecology of Choice - Daniel McFadden; 2. Planning and Action in a Model of Choice - Moshe Ben-Akiva; 3. Attribute Processing, Heuristics, and Preference Construction in Choice Analysis - David Hensher; 4. The Multiple Discrete-Continuous Extreme Value (MDCEV) Model: Formulation and Applications - Chandra R. Bhat & Naveen Eluru; 5. Capturing Human Perception of Facial Expressions by Discrete Choice Modelling - Matteo Sorci,Thomas Robin, Javier Cruz, Michel Bierlaire, J.-P. Thiran and Gianluca Antonini; Part II: Data Collection; 6. Serial Choice Conjoint Analysis for Estimating Discrete Choice Models - Michiel C.J. Bliemer and John M. Rose; 7. Observed Efficiency of a D-Optimal Design in an Interactive Agency Choice Experiment - Sean M. Puckett and John M. Rose; 8. Effects of Stated Choice Design Dimensions on Model Estimates - Phani Kumar Chintakayala, Stephane Hess, John M. Rose and Mark Wardman; 9. Stated Choice Experimental Designs for Scheduling Models - Paul Koster and Yin-Yen Tseng; Part III: Concepts & Methodology; 10. Systematically Heterogeneous Covariance in Network GEV Models - Jeffrey P. Newman; 11. On Estimation of Hybrid Choice Models - Denis Bolduc and Ricardo Alvarez-Daziano; 12. A Model of Travel Happiness and Mode Switching - Maya Abou-Zeid and Moshe Ben-Akiva; 13. On Path Generation Algorithms for Route Choice Models - Emma Frejinger and Michel Bierlaire; Part IV: Endogeneity and Heterogeneity; 14. Mode Choice Endogeneity in Value of Travel Time Estimation ;Stefan L. Mabit and Mogens Fosgerau; 15. Accommodating Coefficient Outliers in Discrete Choice Modelling: A Comparison of Discrete and Continuous Mixing Approaches - Danny Campbell, Stephane Hess, Riccardo Scarpa and John M. Rose; 16. Addressing Endogeneity in Discrete Choice Models: Assessing Control-Function and Latent-Variable Methods - Cristian Angelo Guevara and Moshe Ben-Akiva; 17. Latent Class and Mixed Logit Models with Endogenous Choice Set Formation Based on Compensatory Screening Rules - Matthieu de Lapparent; Part V: Transport Matters; 18. Transport Welfare Benefits in the Presence of an Income Effect - James Laird; 19. Which Commuters will Car Share? An Examination of Alternative Approaches to Identifying Market Segments - Jon Crockett, Gerard Andrew Whelan, Caroline Louise Sinclair and Hugh Gillies; 20. Modelling Choice in a Changing Environment: Assessing the Shock Effects of a New Transport System - Maria Francisca Yanez and Juan de Dios Ortuzar; 21. What do We Really Know About Travellers' Response to Unreliability? - Yaron Hollander ; Part VI: Beyond Transport; 22. Optimizing Product Portfolios Using Discrete Choice Modeling and TURF - Thomas J. Adler, Colin Smith and Jeffrey Dumont; 23. Preference Stability: Modelling how Consumer Preferences Shift after Receiving New Product Information - Harmen Oppewal, Mark Morrison, Paul Wang and David Waller; 24. Investigating Willingness to Pay -Willingness to Accept Asymmetry in Choice Experiments - Bruno Lanz, Allan Provins, Ian J. Bateman, Riccardo Scarpa, Ken Willis and Ece Ozdermiroglu; 25. Clustering Ranked Preference Data Using Sociodemographic Covariates - Isobel Claire Gormley and Thomas Brendan Murphy; 26. Continuous versus Discrete Representation of Investing Firm Heterogeneity in Modelling FDI Location Decisions - Simona Rasciute and Eric J. Pentecost; 27. Development of Integrated Choice and Latent Variable (ICLV) Models for the Residential Relocation Decision in Island Areas -;Eleni Kitrinou, Amalia Polydoropoulou and Denis Bolduc