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Traffic Safety Culture
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Traffic Safety Culture

Definition, Foundation, and Application

Nicholas John Ward|Barry Watson|Katie Fleming-Vogl
Emerald
Emerald

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Hardback
9781787146181
12 April 2019
£77.99
eBook (PDF)
9781787146174
12 April 2019
£77.99
eBook (ePub)
9781787432499
12 April 2019
£77.99

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  • Description
  • Contents
  • About
This reference book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological chapters. Together, these chapters discuss the research and application of “Traffic Safety Culture” as an important approach to traffic safety, including the vision of zero traffic fatalities and serious injuries.  

Traffic crashes are a significant cause of death and debilitating injury worldwide, especially in low- and middle-income countries. Whereas most traditional safety efforts teach safe behavior (education), punish risky behavior (enforcement), or design the environment to minimize crash injury resulting from those behaviors (engineering), there is also the need to understand the culture of our social environments that influence our concern for traffic safety and choice of behaviors. 

As a result, there is growing interest in the concept of Traffic Safety Culture. However, this concept is relatively new and is not yet supported by a robust theoretical foundation or amassed large body of research. The goal of this book is to create a theoretical foundation and methodological framework for using traffic safety culture, including the discussion of best practices for developing, implementing and evaluating culture-based strategies.

Preface; Barry Watson, Nicholas Ward and Katie Fleming-VoglDefinition  Chapter 1. Building a Culture of Safety: Contributions from Public Health; David Sleet Chapter 2. Ten Principles of Traffic Safety Culture; Nicholas Ward, Jay Otto, and Kari Finley Chapter 3. Traffic Safety Culture and the Levels of Value Internalization: A List of Alterable Factors; Christopher Schlembach and Susanne Kaiser Chapter 4. Guidance for the Measurement and Analysis of Traffic Safety Culture; Jay Otto, Nicholas Ward, and Kari Finley Foundation  Chapter 5. The Traffic Safety Culture of (European) Car Drivers: Operationalizing the Concept of TSC by Re-Analyzing the SARTRE 4 Study; Christian Brandstätter, Christopher Schlembach, Gerald Furian & Susanne Kaiser Chapter 6. Social Capital and Traffic Safety; Matthew Nagler  Chapter 7. The Central Role of Community Participation in Traffic Safety Culture; Eric Austin and Kelly Green Chapter 8. Safety Citizenship Behavior: A complementary paradigm to improving safety culture within the organizational driving setting; Darren Wishart, Bevan Rowland and Klaire Somoray  Chapter 9. The Network Response: Building Structured Partnerships to Enhance Traffic Safety; Eric Austin  Chapter 10. Leadership and Change Management; William Schell Application  Chapter 11. Workplace Road Safety and Culture: Safety Practices for Employees and the Community; Sharon Newman and Carlyn Muir Chapter 12. Applying the Traffic Safety Culture Approach in Low and Middle-Income Countries; Mark King, Barry Watson and Judy Fleiter Chapter 13. The Australian Experience with Road Safety Advertising Campaigns in Improving Traffic Safety Culture; Ioni Lewism Barry Elliott, Sherrie-Anne Kaye, Judy Fleiter and Barry Watson  Chapter 14. Designing and Evaluating Road Safety Advertising Campaigns; Ioni Lewis, Sonja Forward, Barry Elliott, Sherrie-Anne Kaye, Judy Fleiter and Barry Watson Epilogue; Kari Finley, Jay Otto, and Nicholas Ward

    Professor Nicholas John Ward is Professor of Industrial and Management Systems Engineering and Director of the Center for Health and Safety Culture at Montana State University, USA. 
    Professor Barry Watson is Global Road Safety Expert at the Centre for Accident Research & Road Safety, Queensland (CARRS-Q), Queensland University of Technology, Australia. 
    Katie Fleming-Vogl is State Programme Administrator for the Minnesota Department of Transportation, USA.