Toward Responsible Service Management

AI and Digital Transformation in Action

Hesam Olya
Emerald
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Hardback
9781802629644
27 October 2025
$110.00
eBook (PDF)
9781802629637
06 October 2025
$110.00
eBook (ePub)
9781802629651
06 October 2025
$110.00

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  • Description
  • Contents
  • About

Toward Responsible Service Management: AI and Digital Transformation in Action advances service management concepts by providing a platform for initiating critical debates grounded in pertinent industry cases. It proposes new theoretical and practical implications aimed at service providers, policymakers, educators, and students.

Analysing the drivers and barriers of responsible service management, Hesam Olya brings together a global range of perspectives from researchers and industry experts. The book reflects on how service developments can enhance efficiency and financial performance, while also acknowledging the human dimension of management and the need to responsibly uphold individual rights, including safety, privacy, and ethical concerns.

Chapters critically discuss the impacts of digital transformation and the associated challenges in this field, addressing topics such as the enablers and barriers of responsible service management, the dark sides of digital technologies, the human element in digital services, and responsible artificial intelligence.

Introduction

  • Part I. Responsible Digital transformation: Concepts, Issues, and Prospects
  • Chapter 1. User Beware! The Dark Side of Digital Technologies; Mark S. Rosenbaum, Gabby Walters, Karen Edwards, and Claudia Gonzalez-Arcos
  • Chapter 2. Back to the Future with a ‘Responsibility Caveat’: Evaluating the Tension of Responsibility and Accountability within Social Commerce via a Customer-to-Customer Lens; Rebecca Beech and Robin Robin
  • Chapter 3. A Critical Insight on Innovations Theories: Introducing Responsible Jobs to Be Done theory; Sara Dalir
  • Chapter 4. The Ethical Landscape of Virtual Influencers in Service Industries: Implications for Social, Economic, and Environmental concerns; Tatbeeq Raza-Ullah, Lino Trinchini, Anish Yousaf, and Insha Amin
  • Part II. Responsible AI: From Conceptualisation to Application
  • Chapter 5. ‘Real-ising’ the Benefits of Responsible Artificial Intelligence (AI) Management: An Interpretive Study; Mengran Xiong, Yichuan Wang, and Hesam Olya
  • Chapter 6. Service Recovery Strategies in Cases of AI Malfunction; Brad Eskridge and Patrick van Esch
  • Chapter 7. Responsible Service Management in a Post-Truth Era: Curating Trustworthy Artificial Intelligence (TAI) in Service 4.0; Yuanyuan (Gina) Cui and Patrick L. Warren
  • Chapter 8. Toward Responsible Ecosystem Service Management Using Artificial Intelligence; Arash Akhshik and Masoud Akhshik
  • Part III: Challenges and Implications of Responsible Digital Transformation
  • Chapter 9. Responsible Marketing to Children in the Digital Environment: The Challenges and Implications for Policy and Practice; Sheli Smith
  • Chapter 10. The Evolution of Job Advertisements in the Era of Responsible Advertising; Ali Mahjoub and Siamak Kheybari
  • Chapter 11. The Now and Future of Responsible Service Management in the Integrated Resort Services; Jinkyung Jenny Kim, Runze Grayson Yuan, and Ben K. Goh
  • Conclusion; Hesam Olya

Hesam Olya is Full Professor, Chair, and Head of Marketing at Sheffield University Management School, University of Sheffield, UK. His current research focuses on digital sustainability.