Tourism Planning and Destination Marketing
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- Description
- Contents
- About
This peer-reviewed publication adds value to the previous edition. Like its predecessor, it provides a strong pedagogical base for advanced post graduate students, researchers and aspiring practitioners in tourism. It presents informative, interesting and timely chapters from leading academics - hailing from diverse backgrounds around the globe.
This book features case studies from real-life businesses as well as a thorough review of the relevant academic literature focused on this field of study. It describes different tourism marketing strategies related to cultural tourism, events tourism, food tourism, religious tourism, as well as spa and wellness tourism, among other segments. At the same time, it comprises discursive contributions that elaborate about critical matters that can impact the travel and tourism industries, including: consumer behaviour, the planning, organisation and implementation of responsible tourism practices in different contexts; crisis management; the marketing environment issues that can affect the long term sustainability of destinations, like supply, demand and seasonality factors; as well as the utilisation of smart tourism technologies and digital marketing channels, among other topics.
Each chapter also contains a succinct summary that outlines its content in a condensed form, so as the readers could review and retain key information. Experiential exercises and case studies are provided to illustrate real situations that are meant to help aspiring managers in their future employment. Course conveners may use these cases as the basis of class discussions. In addition, web resources provide further information sources.
Chapter 1. A review of empirical research on Plog’s psychographics in tourism; Oliver Cruz-Milan
- Chapter 2. The social impacts of tourist seasonality: Theoretical reflections and a case study; José Ramón Cardona and María Dolores Sánchez-Fernández
- Chapter 3. Short and medium-term effects generated by the Milan Expo event: a micro economic approach; Ruggero Sainaghi and Aurelio G. Mauri
- Chapter 4. Coopetition networks in tourism destinations: A literature review; Rauno Rusko
- Chapter 5. The sustainability of food tourism for small enterprises: Conditions, challenges and opportunities; Danilo Brozović, Anna 'D'Auria, Marco Tregua, and Mark Anthony Camilleri
- Chapter 6. Sustainable tourism development: Insights from South Africa and the continent; Oliver Mtapuri, Joseph Daitai, Mark Anthony Camilleri, and Anna Dluzewska
- Chapter 7. The impact of COVID-19 on a luxury hotel: A case from Puglia, Italy; Raffaele Campo, Pierfelice Rosato, Mark Anthony Camilleri, Savino Santovito, and Kamel Ben Youssef
- Chapter 8. Innovative marketing through creative digitalization: Rethinking customer service in the Japanese wellbeing industry; Soniya Billore
- Chapter 9. Artification of hospitality: Art hotels as the new frontier of sustainable cultural tourism; Ginevra Addis, Serena Nasino, Marta Massi, and Mark Anthony Camilleri
- Chapter 10. Risks and benefits of social media events strategy; Antonella Monda, Antonio Botti, and Massimiliano Vesci
- Chapter 11. The transition from a common location to a tourist destination: Attributes and features that attract visitors; Monika Prakash, Mohammed Ashraf, Pinaz Tiwari, and Nimit Chowdhary
- Chapter 12. Religious tourism: An insight into the Government’s efforts to promote ‘Incredible India’; Hardik Bhadeshiya and Urvashi Prajapati
- Chapter 13. The destination marketing triangle: A theoretical framework for practitioners; Monika Prakash, Abhisek Porya, Pinaz Tiwari, and Nimit Chowdhary
- Chapter 14. Smart destination marketing in the digital age; Monika Prakash, Sweety Mishra, Pinaz Tiwari, and Nimit Chowdhary
Mark Anthony Camilleri, Ph.D. (Edinburgh) is an Associate Professor in the Department of Corporate Communication at the University of Malta.