Tourism Microentrepreneurship
Emerald
This book can be opened with
Note on our eBooks and Audiobooks: you can read our eBooks (ePUB or PDF) and listen to audiobooks on the free Emerald Books app on iOS, Android, and desktop. Or read and listen on Emerald's online reader (ePUB eBooks and audiobooks only). To purchase a digital book you will need to create an account if you don’t already have one. After purchasing you will receive instructions on how to get started.
- Description
- Contents
- About
Tourism microentrepreneurship is defined as the process of launching a new, or adding value to an existing, enterprise with no more than five employees, providing tourism experiences, food, lodging or transportation, with the aim to support the owner’s livelihood and desired lifestyle.
Volume 12 of Bridging Tourism Theory and Practice provides an overview of emerging scholarship and best practices on the development and integration of tourism microentrepreneurship in destination stewardship. Tourists have been breaking out of staged tourism enclaves for many decades, but only recently have information technologies empowered: a) tourists with information about destinations and supply, and b) entrepreneurial hosts with marketplaces.
Tourism microentrepreneurs’ business activity is often informal and fluid, therefore, they have only recently become a visible and increasingly influential stakeholder group. As a result, they are not yet well studied, and practitioners struggle to support and integrate them into destination stewardship. Nevertheless, emerging evidence suggests that fuelling tourism microentrepreneurship and its integration in destination systems can generate added benefits to the host populations while making the destination more competitive and unique. Conversely, there is evidence that when left unbridled, tourism microentrepreneurship can erode the local character of neighborhoods and hurt the image of an entire destination.
Tourism Microentrepreneurship shares scholarship and best practices to educate practitioners and to encourage more research on the development of microentrepreneurship and its impact on destination communities.
Introduction: Hence Tourism Microentrepreneurship; Duarte B. Morais
- Part I. Understanding Tourism Microentrepreneurs
- Chapter 1. Opportunities and Challenges at the Margins of Seaborne Tourism; Deserie Avila and Michael J. Pisani
- Chapter 2. Microentrepreneurial Motivations and Perceived Benefits in Laos; Scott A. Hipsher
- Chapter 3. Tourism Microentrepreneurship in Family Farms; Victoria Patterson, Duarte B. Morais, and Bruno S. Ferreira
- Chapter 4. Gender and Benefit-sharing in Indigenous Tourism Microentrepreneurship; Alexander Trupp, Ilisapeci Matalolu, and Apisalome Movono
- Part II. Microentrepreneurial Knowledge
- Chapter 5. Local Knowledge in Tourism Microentrepreneurship; Kathleen M. Adams and Dirk Sandarupa
- Chapter 6. Creative Tourism Microentrepreneurs in Portugal; Fiona Eva Bakas, Nancy Duxbury, and Sara Albino
- Chapter 7. ICT Innovation Diffusion by Tourism Microentrepreneurs; Yasong (Alex) Wang
- Chapter 8. Reactions to the Sharing Economy by Tourism Stakeholders; Hessam Sarooghi and Seyedeh Elahe Adel Rastkhiz
- Part III. Integrated Destination Stewardship
- Chapter 9. Place-based Rural Tourism Microentrepreneurship in Vojvodina; Jovana Čikić and Tamara Jovanović
- Chapter 10. Cultural Representation by Local Food Microenterprises; Robert Bowen
- Chapter 11. A Destination’s Embrace of Tourism Microentrepreneurship; Jonathan Freeze
- Chapter 12. Conceptualizing Permatourism; Bruno S. Ferreira, Duarte B. Morais, Gene L. Brothers, Craig Brookins, and Susan Jakes
- Conclusion: Principled Engagement with Tourism Microentrepreneurs; Duarte B. Morais
Duarte B. Morais is an Associate Professor and Tourism Extension Specialist at North Carolina State University.