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Introduction; Martina Topić and George Lodorfos SUSTAINABILITY POLICIES Chapter 1. Higher Education as Determinant of Competitiveness and Sustainable Economic Development; Miloš Krstić Chapter 2. Economic Substantiality: Skills in the UK Labour Market; Léon Consearo Chapter 3. Integrated Reporting – an Essential Tool for SME Sustainability?; Fiona Robertson Chapter 4. Sustainability Reporting Practices in FTSE100 Companies; Nuha Ceesay, Moade Shubita and Fiona Robertson Chapter 5. Consumer Perceptions of Packaging Sustainability: The Size of the Problem for Businesses; Ben Mitchell GENDER AND SUSTAINABILITY Chapter 6. From Ecofeminist Theories to Ecofeminist Practice: Women, Sustainability and Ethical Consumerism; Mirela Holy, Marija Geiger Zeman and Zdenko Zeman Chapter 7. Generational Differences in the Packaging of Women’s Land: A Challenge to Sustainability or, to Sustain or Not to Sustain and At What Cost?; Batya Weinbaum Chapter 8. Gendered Ageism and Sustainable Work in Croatia: A Case Study of the Association of Women 50+; Mirela Polić Chapter 9. Women and the Northern Powerhouse Initiative; Laura Garry MEDIA AND SUSTAINABILITY Chapter 10. Journalism Needs to Get Political about Plastic Pollution: French vs US Approaches; Aaron McKinnon Chapter 11. Exploring the #zerowaste Lifestyle Trend on Instagram; Tauheed Ramjaun Chapter 12. Using Instagram as a Communication Channel in Green Marketing Digital Mix: A Case Study of bio & bio Organic Food Chain in Croatia; Filip Šikić Chapter 13. Social Network Analysis of #ClimateAction on Twitter; Gemma Bridge