The New Spirit of Hospitality
Designing Tourism Futures in Post-Truth Worlds
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A ‘new spirit of hospitality’ beckons planetary provenances of leisure and pleasure, to promote tourism destinations through the digitization and cinematic advertising of tourist experience. While releasing identities, populations, and environments from their geographical and political isolation, this new spirit may rob them of their ability to communicate cultural diversity on their own terms. Such changes also affect the professionals who produce aesthetic renditions of other people’s home territories as tourist destinations, often feeding into domestic perceptions of homemaking, with various good and bad consequences for the design of sustainable planetary futures.
Through methodological elaborations on case studies, Tzanelli explains that we have entered a new era of tourism and hospitality mobilities dominated by crises of cultural representation and host presence. Triggered by the urge to renovate concept design, the crisis leads to a proliferation of what is just, true, and real, with various consequences for those interest groups involved in the production of truthfulness, justice and reality in hospitality and tourism.
The Tourism Security-Safety and Post Conflict Destinations series provides an insightful guide for policy makers, specialists and social scientists interested in the future of tourism in a society where uncertainness, anxiety and fear prevail.
Introduction. Travels to Post-Truth Worlds
- Chapter 1. Representation, Presence and Public Culture
- Chapter 2. From Cultural Worldmaking to Structural Technomorphism in Zorba the Greek Tourism
- Chapter 3. From Borat Post-Tourism to Market Post-Truth: Kazakhstan’s New Spirit of (In)Hospitality
- Chapter 4. Spirited Edgeworks: Breaking Bad’s (In)Hospitable Worlds of Soft Crime
- Conclusion. Undoing the Cinematic Tourist Provenance, Designing Viable Futures
Tzanelli disturbs the normative premises on which much tourism and hospitality research are predicated to make space for imaginations whereby the represented can manage their representations, and destination design is co-developed with more just digital technologies.
Tzanelli goes beyond the co-ordinates of contemporary cultural theory to contextualise a new “atmospheric” ethos in tourism markets. All of this grounded in a Marxist appreciation of the relation of space to labour and, perhaps the most innovative focus of the book, on the notion of worldmaking borrowed from Hollinshead and deployed here to organise the appearances (another mode of spirit, etymologically justified in Marx’s terminology) of tourism in case studies. As cases, however, these studies are saturated in an astute appreciation of theoretical confluence, from Derridean spectres and hospitality to Hardt and Negri’s Empire, to Boltanski and Chiapello, Žižek, Sewell, that guy Hutnyk and the classics – Hegel, Nietzsche, Arendt.
The book narrates a necessary movement from crisis to justice, designing places for care and reviving a new hospitality in an always open-ended inquiry. It will allow you to travel to your own conclusions, taking or leaving the many stops on the way as possible swelling-places or refreshment. Theoretical tourism has rarely been done with such vigour. A fabulous, fun, and flagrantly phantasmagoric read.
Rodanthi Tzanelli is Associate Professor of Cultural Sociology and Director of the Mobilities Research Area in the Bauman Institute, University of Leeds, UK.