Strategy Beyond Markets

John M. de Figueiredo|Michael Lenox|Felix Oberholzer-Gee|Richard G. Vanden Bergh

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9781786350206

27 April 2016

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9781786350190

27 April 2016

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Strategy Beyond Markets examines how the strategies employed by firms affect long run value. Scholars in this field focus their attention on firm interactions with entities other than the firm's primary market stakeholders. These stakeholders include international NGOs, environmental groups, local communities, regulators, politicians and the courts. This book is organized around three themes: Public politics, private politics, and integrated political strategy. In public politics, firms use sophisticated instruments (e.g., campaign funding, committee participation) to influence local, national, and international political environments. In private politics, firms work closely with NGOs and other special interest groups to preempt unfavorable policy, react swiftly to crises, and proactively develop socially responsible strategies. Additionally, firms that are heavily influenced by politics are more likely to craft integrated political strategy as part of a more comprehensive plan. This special issue comprises papers from preeminent scholars including David Baron, Jean-Philippe Bonardi, Daniel Diermeier, Thomas Lyon, John Maxwell, Ken Shotts, and Dennis Yao.

Strategy Beyond Markets: A Step Back and a Look Forward - David P. Baron PART I: PUBLIC POLITICS Political Risk as a Hold-Up Problem: Implications for Integrated Strategy - Kenneth W. Shotts Incorporating Legislative Effectiveness into Nonmarket Strategy: The Case of Financial Services Reform and the Great Recession - Craig Volden and Alan E. Wiseman A Unified Model of Political Risk - Benjamin A. T. Graham, Noel P. Johnston and Allison F. Kingsley Motivations for Corporate Political Activity - Adam Fremeth, Brian Kelleher Richter and Brandon Schaufele The Market for Legislative Influence Over Regulatory Policy - Rui J. P. De Figueiredo Jr. and Geoff Edwards PART II: PRIVATE POLITICS Corporate Reputational Dynamics, Private Regulation, and Activist Pressure - Jose Miguel Abito, David Besanko and Daniel Diermeier Self-Regulation and Regulatory Discretion: Why Firms May Be Reluctant to Signal Green - Thomas P. Lyon and John W. Maxwell Private Politics Daily: What Makes Firms the Target of Internet/Media Criticism? An Empirical Investigation of Firm, Industry, and Institutional Factors - Dominik Breitinger and Jean-Philippe Bonardi PART III: INTEGRATED POLITICAL STRATEGY Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets - Hillary Greene and Dennis A. Yao The Organization of Nonmarket Strategy - Dylan Minor Complementarity in Firms’ Market and Political Capabilities: An Integrated Theoretical Perspective - Nan Jia and Kyle Mayer How Patent Strategy Affects the Timing and Method of Patent Litigation Resolution - Deepak Somaya

Editors Figueiredo, Lenox, Oberholzer-Gee, and Vanden Bergh present readers with a collection of scholarly articles and academic essays examining how the political strategies employed in a variety of internal and external context by a variety of firms affect their long-term valuation. The editors have organized the contributions that make up the main body of the text in three parts devoted to public politics, private politics, and integrated political strategy. John M. de Figueiredo is a faculty member of Duke University in North Carolina. Michael Lenox is a faculty member of the University of Virginia. Felix Oberholzer-Gee is a faculty member of Harvard Business School in Massachusetts. Richard G. Vanden Bergh is a faculty member of the University of Vermont.
- Annotation

Edited by John M. De Figueiredo, Duke University, Durham, NC, USA Michael Lenox, University of Virginia, Charlottesville, VA, USA Felix Oberholzer-Gee, Harvard Business School, Boston, MA, USA Richard G. Vanden Bergh, University of Vermont, Burlington, VT, USA