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Strategy Analytics for Business Resilience and Value Creation explores how organisations leverage analytics, digital systems, and strategic frameworks to navigate uncertainty, enhance performance, and build long-term sustainability. Bringing together international perspectives, the book integrates market intelligence, financial analytics, governance, ESG strategy, and risk management to demonstrate how data-driven decision-making strengthens organisational resilience and competitive advantage. Combining rigorous research with practical insights, the chapters address emerging challenges such as digital transformation, macroeconomic volatility, cybersecurity, and geopolitical risk. This volume is an essential resource for academics, practitioners, policymakers, and advanced students seeking evidence-based strategies for resilient growth and responsible value creation in complex global environments. In the disruption of political upheaval, new technologies, climate change, and new regulations, it is more important than ever to understand risk in the financial industry. Providing high quality academic research, the ESFIRM series provides a platform for authors to explore, analyse and discuss current and new financial models and theories, and engage with innovative research on an international scale.
Chapter 1. Market Structure Dynamics and Strategic Analytics; Niranchana Shri Viswanathana and Shashi Kant Gupta
Sandeep Kautish is the Pro Vice-Chancellor at Jigyasa University, Dehradun (India). He is ranked among World's Top 2% Scientists by Elsevier and Stanford University for two consecutive years i.e. 2025 and 2024. He is the author of 150 research publications including 45 books with leading publishers i.e. Elsevier, Emerald, Springer etc.
Kiran Sood is a Professor at Chitkara Business School, Chitkara University, Punjab, India. She is a Research Fellow at the Women Researchers Council (WRC), Azerbaijan State University of Economics (UNEC), Baku, Azerbaijan, and a Visiting Professor at Haxhi Zeka University, Peja, Kosovo.
Simon Grima is the Dean of the Faculty of Economics, Management and Accountancy, Associate Professor and the Head of the Department of Insurance and Risk Management at the University of Malta. Simon is also a Professor at the University of Latvia, Faculty of Economics and Social Sciences and a Visiting Professor at UNICATT Milan, Italy and Haxhi Zeka University, Peja, Kosovo.