Strategic Tourism Planning for Communities
Restructuring and Rebranding
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- Description
- Contents
- About
From developed to developing nations, the utilization of tourism as a development strategy has been a prevalent practice at both national and local levels. In this compelling read, authors Shruti Arora and Anukrati Sharma explore an understanding of how countries envision the future of their tourism sectors and chart a course towards that vision.
Unveiling the potential of tourism as a catalyst for economic prosperity, numerous communities view it as a promising avenue to enhance their standard of living. With evidence showcasing its wealth-generating capabilities, these communities place unwavering faith in tourism's ability to uplift their societies.
Strategic Tourism Planning for Communities: Restructuring and Rebranding offers fresh insights and knowledge for students and researchers alike. Drawing on examples from around the world, this is a must-read for anyone passionate about the growth and development of regions through the lens of tourism.
Chapter 1. Local Community Participation and Sustainability of Tourism – A Content Analysis; Anukrati Sharma and Shruti Arora
- Chapter 2. Community Perception on Tourism Development: A Case Study of Riverston, Matale, Sri Lanka; S.P.M.B. Jayakody, R.S.S.W. Arachchi, and P.G.S.S. Pattiyagedara
- Chapter 3. Branding Intangible Cultural Heritage: A Root-Reinforcement Model for Tourism Resurgence with Indigenous Doll Making; Arup Kumar Baksi and Subhashree Sanyal
- Chapter 4. Strategic Entrepreneurship and Digital Transformation to Enhance the Tourism Performance Management; Orpha Jane
- Chapter 5. Microfinance as a Catalyst of Promoting SME’S for Rebuilding Communities: A Roadmap for Achieving SDGs Suggesting Policy Implications; Manpreet Arora
- Chapter 6. The Significance of the Relationship between Novel Coronavirus (COVID-19) and Smart Transportation System Applications for Tourism Activities; Betül Yılmazer, Ömer Saraç, Hüseyin Pamukçu, and Orhan Batman
- Chapter 7. Collective Nuance of Culture and Tourism in the 21st Century: A Case Study of Neighbourhood Museum in Delhi; Sarah Chauhan and Nusrat Yasmeen
- Chapter 8. Using “Drama Gong” as a Communication Channel on Implementation of Pro-Poor Tourism in Pemuteran Village, Bali Province, Indonesia; I Made Sarjana and I Gde Pitana
- Chapter 9. Sustainable Tourism in India: An Integrative Approach for Economic Development and Poverty Alleviation; Parag S. Shukla and Sofia Devi Shamurailatpam
- Chapter 10. COVID-19 Impact on Tourism Industry: A Bibliometric Study; Azamat Maksüdünov and Kyialbek Dyikanov
- Chapter 11. Green-Labeling and Green-Scapes in the Hospitality and Tourism Industry: A Perspective Study of Industrial Employees Attracting Brand Mark of Hospitality Organizations in UT Regions; Saanchi Grover, Sanjeev Kumar, and Ankit Dhiraj
- Chapter 12. Ayurveda Wellness Tourism: An Overview of the Sri Lankan Context; R.L.T.D.S. Rajapakshe and R.S.S.W. Arachchi
- Chapter 13. Redefining and Revitalized Community-Based Tourism: An Evaluation of Green Tourism Practices in Turkey; Elif BAK ATEŞ and Gül ERKOL BAYRAM
- Chapter 14. Transforming Women's Role for the Opportunity in Tourism; Priya Sodani (Choudhary) and Shruti Arora
- Chapter 15. Motivation in Community-Based Tourism: Linking Locals to Internationals in Promoting Community Development and Conservation of Natural Resources; Md. Wasiul Islam, Shakil Ahmed, and Raisa Tasnim Mahin
- Chapter 16. Strategizing the Entrepreneurial Ecosystem of Start-Ups for Rebuilding Communities; Manpreet Arora and Vaishali Dhiman
Anukrati Sharma is the Head and Associate Professor of the Department of Commerce and Management at the University of Kota (A State Govt. University) in Kota, Rajasthan, India.
Shruti Arora, Ph.D. is currently working as a guest faculty in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India and had an experience of 12 years in education industry.