Strategic Communication in the Digital Age, Part A
Redefining the Practice in Africa
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- Description
- Contents
- About
Strategic Communication in the Digital Age, Part A: Redefining the Practice in Africa, examines how digital transformation is reshaping strategic communication across the African continent. Bringing together case studies, empirical research and critical reflections from scholars and practitioners, the volume explores how mobile-first media environments, artificial intelligence, and stakeholder engagement are redefining professional practice across diverse national, organisational and cultural contexts. It foregrounds African experiences of digital communication, showing how platforms such as WhatsApp, TikTok, Facebook and X are being adapted for branding, advocacy, public relations, civic mobilisation, reputation management and social change.
Positioned against the dominance of Western-centred models in global communication scholarship, this edited collection develops Africa-centred perspectives on the theory and practice of strategic communication. It addresses urgent questions around misinformation, algorithmic bias, and culturally grounded digital strategy, while offering practical insights for researchers, educators, policymakers and communication professionals. By bridging decolonial scholarship with practice-oriented analysis, the volume makes a timely contribution to communication and media studies, demonstrating how Africa’s distinctive digital realities are not merely sites of adaptation but sources of conceptual innovation for rethinking strategic communication in the digital age.
Chapter 1. Introduction: Strategic Communication Transformation in Africa’s Digital Landscape; Albert A. Anani-Bossman
- Chapter 2. Overlooked, Contextually Constrained and Ill-Equipped: Academics’ Perceptions of Internal Communication Teaching in the Complex South African Digital Landscape; Lucinda Bella-May Sutton and Anette Degenaar
- Chapter 3. Reimagining Marketing and Communication in Africa’s GenAI Adoption: A Comparative Study of Ghana, Kenya, and South Africa; Wangari A. Njathi, Teresia T. Nzau, Albert A. Anani-Bossman, and Magnus M. Gichuki
- Chapter 4. Digital Dialogue and the Legitimacy Gap: Examining Online Reputation Management Predictors in Ghana; Fortune Tella
- Chapter 5. Organisational Preparedness for Crisis Communication in Ghana's Digital Environment; Albert A. Anani-Bossman and Rebecca Baah-Ofori
- Chapter 6. Strategic Digital Advocacy and the Quest for Social Justice in Nigeria: Twitter as the New Courtroom; Nsini Anselem Eyo
- Chapter 7. A Narrative Scoping Analysis of Corporate Social Responsibility in Egypt: Public Relations Perspectives in a Digital Landscape; Amany H. Bassyouny
- Chapter 8. Leveraging Strategic Digital Communication to Counter Misinformation: An Exploratory Study of Corporate Communication Practice in Ghana; Derek Yaw Nnam Onomah, Akosua Kosei Kwarteng Asamoah, and Paulina Kuranchie
- Chapter 9. Generational Messaging in Strategic Corporate Communication: A Comparative Social Media Case Study of Samsung in South Africa and Kenya; Caroline Kiarie
- Chapter 10. Conclusion: Africa’s Forward March on Expanding Digital Platforms; Cornelius B. Pratt
Albert A. Anani-Bossman is a senior lecturer in the Department of Public Relations and the Director of Research, Innovation, and Development at the University of Media, Arts and Communication- Institute of Journalism, Ghana.
Abena A. Yeboah-Banin is an associate professor in the Department of Communication Studies and dean of the School of Information and Communication Studies at the University of Ghana.
Cornelius B. Pratt is a professor emeritus of global communication and leadership at Temple University in Philadelphia, United States.