Review of Technologies and Disruptive Business Strategies
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- Description
- Contents
- Reviews
- About
The pace of technological innovation has accelerated rapidly over the past decade, and this has led to Disruptive Business Strategies (DBS) that have reshaped many industries. Technology has been essential for creating and sustaining many new businesses, and also giving them a competitive edge.
This volume of Review of Management Literature (RoML), focuses on two key areas: The first is the latest technologies that are disrupting traditional business models, including artificial intelligence, blockchain, cloud computing, and the Internet of Things. The second is the disruptive business strategies that are being used to leverage these technologies, including platform-based business models, ecosystem-based strategies, and open innovation. The papers included in this volume have measured the extent of depth and coverage of the literature on technological innovations.
Illustrated throughout with these latest literature review summaries and future research areas, this volume will be of special interest to academicians, researchers, and practitioners seeking to understand the technology-driven changes that are revolutionising the modern business world.
Chapter 1. Leveraging Disruptive Technologies and Strategies for Competitive Advantage; Vinaytosh Mishra and Rahul Pratap Singh Kaurav
- Section 1. Disruptive Innovations and Market Transformation
- Chapter 2. Change Management in the Adoption of Disruptive Innovation: A Critical Review; Gayatri Panda, Amarnath Padhi, and Manoj Kumar Dash
- Chapter 3. A systematic review of hospitality and tourism industry through the lens of disruptive innovations; Anoop Kumar, Anil Singh Parihar, and Pooja Jain
- Section 2. Evolving Digital and Artificial Intelligence Landscape in Services and Marketing
- Chapter 4. Digital Enigma: Understanding Ethical Dilemmas in Design and Marketing; Manoj Kumar Kamila, Sahil Singh Jasrotia, and Shagun Chib
- Chapter 5. A Bibliometric Analysis and Visualization of Medical Artificial Intelligence Research; Yonghao Liu and Yu Mu
- Chapter 6. Metaverse Marketing: A Guide to Reaching the Next Generation of Consumers; Piyush Gupta, Vivek Mishra, Anshuman Adarsh Sahu, and Priya Jindal
- Section 3. Sector-Specific Technological Disruptions
- Chapter 7. A Review of Self-Service Technology Adoption in the Tourism and Hospitality Industry; Surabhi Gore
- Chapter 8. Sustainable Competitive Advantage in Heritage Tourism: Leveraging Cultural Legacy in a Data-Driven World; Aditi Nag and Smriti Mishra
- Chapter 9. Transformative Influence of Disruptive Innovations on Markets and Business Performance; Sumit Narula and Dhruv Sabharwal
- Chapter 10. A Literature Survey of Technological Disruptions in the Services Sector; Sheereen Fauzel, Verena Tandrayen-Ragoobur, and Shashi Jeevita Matadeen
- Section 4. Strategic Perspectives in Business and Technology
- Chapter 11. Navigating Strategic Leadership: Unraveling the Dynamics of Technological Innovation in Organizations; Anjali Singh and Sumi Jha
- Chapter 12. Collaborative arrangements in developing successful business strategies: literature review; Maria Prokofieva
- Section 5. Overview of Smart Technologies and Services
- Chapter 13. A Literature Review on Smart Technologies in Service Systems: What should we work in Future?; Goknur Arzu Akyuz and Dursun Balkan
- Chapter 14. Exploring the Internet of Things-Marketing Connection: A Bibliometric Review and Directions for Future Research; Mohammad Zaid and Rahela Farooqi
This book masterfully navigates the complexities of disruptive technologies and their impact on business strategies. It is an essential read for those looking to understand the future of business in the digital age.
Through its insightful analysis and forward-thinking perspectives, 'Review of Technologies and Disruptive Business Strategies' offers a comprehensive exploration of the digital transformation landscape. An invaluable resource for strategists and innovators.
A seminal work that bridges the gap between theoretical exploration and practical application in the realm of technological disruption and innovation that will potentially transform the market and marketing research in the near future. I am pleased to recommended it for academics and practitioners alike in the service industry.
This book thoroughly analyses how technology and business strategy interact, providing practical advice for overcoming innovation's obstacles. An essential read for anyone hoping to influence change in the growing fields of innovation and technologies.
Rahul Pratap Singh Kaurav is an Associate Professor at FORE School of Management, New Delhi, India.
Vinaytosh Mishra is an Associate Professor for Healthcare Management (Management, Digital Health, and Heath Analytics) at the College of Healthcare Management and Economics, Gulf Medical University, Ajman (UAE).