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Introduction: Adaptive Corporate Strategies in a Turbulent WorldMultinational Corporate Strategy-Making: Integrating International Business and Strategic Management The Implications of Subsidiary Autonomy for Multinational Flexibility Democratizing the Multinational Corporation (MNC): Interaction Between Intent at Headquarters and Autonomous Subsidiary Initiatives Internationalization Effects in a Global Knowledge-Based Industry: A Study of Multinational Pharmaceutical Companies Navigating a Global Corporate Culture: On the Notion of Organizational Culture in a Multinational Corporation Building a Global Responsive Organization: The Case of the Haier Group Effective Crisis and Emergency Responses in the Multinational Corporation Global Catastrophe Effects - the Impact of Terrorism
This work offers suggestions for global organizations and multinational corporations to adapt to change in the global marketplace. International contributors in business, economics, and management explore issues such as local market knowledge, cross-cultural teams, response to crises, and the relationship between corporate values and local cultures. Some specific topics covered include the impact of terrorism and the interactions between headquarters and autonomous subsidiaries. One chapter is devoted to a study of multinational pharmaceutical companies; another chapter provides a case study of the Haier Group. B&w charts and maps are included.