Reputation Management
The Future of Corporate Communications and Public Relations
This book can be opened with
Note on our eBooks and Audiobooks: you can read our eBooks (ePUB or PDF) and listen to audiobooks on the free Emerald Books app on iOS, Android, and desktop. Or read and listen on Emerald's online reader (ePUB eBooks and audiobooks only). To purchase a digital book you will need to create an account if you don’t already have one. After purchasing you will receive instructions on how to get started.
- Description
- Contents
- Reviews
- About
Chapter 1. What is Reputation? Chapter 2. What Makes a Great Reputation? Chapter 3. The Value of Reputation Chapter 4. Measuring Reputation Chapter 5. Managing Reputation Chapter 6. Perspectives on Reputation Management Chapter 7. Gender, Diversity and Reputation Management Chapter 8. The Reputation Management Toolkit Chapter 9. Case Studies from the Best of the Best Chapter 10. Crisis Management Chapter 11. The Forces Shaping Reputation Today Chapter 12. Reputation Management in the Future Chapter 13. Reputation Management: A Force for Good?
‘A riveting read from a leading authority in the field, packed with case studies and first-hand accounts, this book sets out why an active approach to managing reputation now needs to be at the heart of corporate life.’
‘Reputation management is hard and therefore the reputation management business remains small, despite so many agencies and consultancies claiming they offer it. Tony Langham understands reputation management and has recruited great leaders to help make the case. This will prove to be a breakthrough book.’
‘Tony Langham has brought together some of the greatest minds in the business to provide an insightful look at reputation management and what it means for today’s corporate communicator. A must read for anyone interested in accountable leadership, social purpose and influencing the C-Suite, I’ll certainly be keeping a copy on my desk.’
‘Tony Langham has written a timely and well researched book which will enhance our understanding of reputation management. Having started and built a very successful communications agency Tony brings a practitioner's eye to this important management discipline.’
Langham, an adviser, entrepreneur, and chairman with experience building the reputations of companies, organizations, and governments in the UK, discusses reputation and reputation management, arguing that it is the future of corporate communications and public relations. He provides 27 essays and eight interviews with leaders in various industries, as well as 39 reputation management case studies from practitioners in 27 countries. They address topics like the definition of reputation, what makes a great reputation, the value of reputation, its measurement, reputation management, the role of gender and diversity, reputation management tools, crisis management, reputation management and social media, and the future of reputation management. Additional contributors work in communications, public relations, journalism, reputation management, and other fields.