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1. The Need for Real Innovation in Business Education 2. Critical Challenges 3. Enabling a Global Conversation – The Business Education Jam 4. The Emerging Impact of Open Innovation 5. Addressing the Gap between Theory and Practice 6. Reimagining Business Education 7. Next Steps: Where Do We Go from Here?
In early autumn of 2014 over 5,000 people brainstormed on how to close the gap between business and academics in a massive online discussion and debate about the future of business education. In the current context of the growing divide between business and academy, global economic pressures, rapidly evolving technology, and a dynamic competitive landscape, the Business Education Jam explicitly articulated key challenges and provided a bridge to facilitate real conversation. This volume cites four things business education needs to do to continue to survive and prosper, which revolve around, in brief: quality control; spotlighting educational and developmental aspects of business training while deemphasizing the assessment of programs; renewing emphasis on education and addressing student culture and misbehavior; and, finally, looking at the effect of business education on ethics and values.