Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research

Arch G. Woodside|Carol M. Megehee|Alfred Ogle

Emerald

This book can be opened with

Hardback

9781849506038

21 December 2009

$178.99

eBook (PDF)

9781849506045

21 December 2009

$174.99

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Description
Contents

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.

List of Contributors. EDITORIAL BOARD. Preface. Cultural psyche and cross-cultural research methods. Brand image, equity, and sports sponsorship. Using an ethnographic approach to understand the adjustment journey of international students at a university in England. How consumption values affect destination image formation. Morphology of a hotel tradition: The guest questionnaire. How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels. Advances in culture, tourism and hospitality research. Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research. Copyright page.