Our Future in Public Relations

Ken Kerrigan

Emerald

This book can be opened with

Paperback / softback

9781839095993

17 August 2020

£45.99

eBook (PDF)

9781839095962

17 August 2020

£33.99

eBook (ePub)

9781839095986

17 August 2020

£33.99

Note on our eBooks and Audiobooks: you can read our eBooks (ePUB or PDF) and listen to audiobooks on the free Emerald Books app on iOS, Android, and desktop. Or read and listen on Emerald's online reader (ePUB eBooks and audiobooks only). To purchase a digital book you will need to create an account if you don’t already have one. After purchasing you will receive instructions on how to get started.

Description
Contents
About

With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder. At the same time we are embracing the power of big data and analytics to tell us what business leaders should say and do. Is that the right approach or are we just taking the easy way out?

Aimed primarily at communications management professionals, Our Future in Public Relations explores whether the profession of public relations still matters today. Is PR just a new form of marketing or is it more alive and important than ever before, especially as a driver of purpose-driven organizations? In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be.

Preface: Past Imperfect, Future Indicative Chapter 1. It’s Déjà Vu All Over Again Chapter 2. Don’t Worry You’ve Got Skills Chapter 3. Bless Me Father for I Have Spinned Chapter 4. Open for Business Chapter 5. There’s Something Happening Here Chapter 6. The Dawning of a “New PR” Chapter 7. Just the Fax and Nothing But the Fax Chapter 8. Nothing but a Bunch of Yahoos Chapter 9. Do the Right Thing Chapter 10. In God We Trust, All Others Pay Cash Epilogue: The Road Ahead

Ken Kerrigan is an award-winning Communications Counselor who knows how to develop purpose-driven communications strategies that make a difference. With deep experience as both an in-house communications leader and public relations agency consultant, he has a unique understanding of the communications challenges companies will face as the interests of business and society collide.