Organic Growth Disciplines

A Strategic Framework for Imagining Business Growth Opportunities

Devanathan Sudharshan

Emerald

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Hardback

9781789738766

09 September 2019

$104.99

eBook (PDF)

9781789738759

09 September 2019

$104.99

eBook (ePub)

9781789738773

09 September 2019

$104.99

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If your firm doesn't grow sustainably, can you grow professionally?

Growth should be an integral part of every company, and organic internal growth must be carefully managed in order to foster successful and sustainable growth. In Organic Growth Disciplines, business expert Devanathan Sudharshan introduces a new framework for exploring the fuzzy front end of the search for growth opportunities.

Bringing together six organic growth disciplines, this new approach arms readers with a language to use in professional discussions on the growth-based future of their firms.

The disciplines detailed are rooted in explorations of opportunities involving knowledge, technology, needs, customers, pricing, leveraging, and acceleration. Looking at examples from businesses and industries at the forefront of today's society, including Google, Apple and Amazon, and Zappos, this book not only looks at what organic growth disciplines are, but also how to implement them in your company.

Written for both practitioners and students, this fresh look at growing organically provokes its readers to imagine new horizons. It is an invaluable addition to existing books on new product, technology, and strategic management.

1. Introduction to OGD 2. Knowledge Discipline 3. Technology Discipline 4. Need Discipline 5. Customer Discipline 6. Pricing Discipline 7. Leveraging 8. Acceleration

Sudharshan discusses how to grow a business not by mergers and acquisitions, but by organic growth, taking Ansoff's framework as a starting point then explaining the disciplines that companies need to implement it. He covers introduction to organic growth disciplines, knowledge discipline, technology discipline, need discipline, customer discipline, pricing discipline, leveraging, and acceleration. He writes for readers what seek a more detailed and disciplined treatment of organic growth, and says the book can serve in a traditional classroom or in executive training programs.
- Annotation ©2019

Devanathan Sudharshan is Professor Emeritus at the University of Kentucky's Gatton College of Business and Economics where he held the James and Diane Stuckert BS/MBA Endowed Chair from 2011-2018 and served as Dean from 2003-2011. Prior to his positions at the University of Kentucky he was a Professor of Business Administration at the University of Illinois at Urbana-Champaign where he had also served as Associate Dean, Planning.