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Chapter 1. Understanding Service Operations Strategy; Alec N. Dalton and Michelle (Myongjee) Yoo Chapter 2. Designing Service Experiences; Peter Szende and Alec N. Dalton Chapter 3. Designing Service Environments; Vanja Bogicevic and Hyeyoon Choi Chapter 4. Forecasting Demand; Michelle (Myongjee) Yoo and Sybil Yang Chapter 5. Inventory Control; Miguel Bendrao Baltazar and Yuan Li Chapter 6. Managing Supply Chains; John Bancroft and Di Li Chapter 7. Organizing Staff; Suzanne Markham Bagnera and Peter Szende Chapter 8. Managing Capacity and Waits; Alec N. Dalton and Andrew M. Daw Chapter 9. Measuring Quality; Michelle (Myongjee) Yoo and Alec N. Dalton Chapter 10. Improving Effectiveness and Efficiency; Susan L. Hyde and Paul J. Bagdan