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Part I – The Overview Chapter One – Multinational Companies in China – An Introduction to the challenges they face and the mistakes they make Part II – 8 Common Mistakes Chapter Two - Managing Talent – Why attracting and retaining talent will be harder than you think Chapter Three - Budgeting Headcount – How this common Western practice simply does not work in China Chapter Four - Defining the Asia Pacific Region – Geographic sense does not always make business sense Chapter Five - Managing in a Matrix – Matrix management is a violation of Confucian thinking. You can do it, but you should never just impose it Chapter Six - Managing Titles, Salary and Performance – In scarce talent markets like China, you cannot do this the way you do in your Western country Chapter Seven – Solving Issues Locally vs. Globally – If it is raining in New York, you don’t force people to use an umbrella in Shanghai Chapter Eight - Managing Expatriates – This is a dynamic process that requires constant observation and tweaking. Beware the sensitivities of local colleagues Chapter Nine – Selecting Leaders – If China has the largest population in the world, why are most multinational leaders foreigners? Part III – Preventing Future Mistakes Chapter Ten - Where Do We Go From Here? – What can multinationals do to make things work better in China? Part IV – Human Resource Practices - Areas of Convergence and Divergence between China and the West Chapter Eleven - Comparing the Latest Human Resource Management Practices in China and the West – How are they similar and how are they different? What can multinationals in China learn from Western Human Resource practices? Epilogue – The Story of Uber and Didi Chuxing – West meets East and East wins by a mile
Guo and Gallo focus on mistakes multinational corporations make when setting up and operating companies in China. Targeting business leaders of multinational companies in China and at corporate headquarters, they relate common pitfalls that multinationals face in China, as well as the mistakes they make when setting up and operating in China. Citing their focus as different from studies which spotlight the cultural or behavioral side, this perspective is from the angle of human resources and talent management instead. Disclaiming the book as a manager’s manual, they shed some light on how the differences come about—the cultural background, the market development level, and the talent environment.