Microcelebrity Around the Globe

Approaches to Cultures of Internet Fame

Crystal Abidin|Megan Lindsay Brown

Emerald

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Paperback / softback

9781787567528

15 May 2020

£28.99

Hardback

9781787567504

19 November 2018

£71.99

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9781787567498

19 November 2018

£28.99

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9781787567511

19 November 2018

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Description
Contents
Reviews
About

This absorbing anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Expanding on the existing theoretical framing of the online celebrity experience, the editors re-theorize microcelebrity to accommodate developments in global internet governance, the evolution of platform politics, the emergence of hybrid forms of celebrity, and the collapsing networks between old and new media. Chapters analyse experiences across Asia, Europe, Latin America and Australia, and consider microcelebrities at all stages of their careers, from everyday users and beginners to veteran influencers. Arguing for new perspectives and theories of microcelebrity that take into account colonial geographies, cross-media networks between influencers and legacy media, and gendered aggression and political discourses in a social media-saturated age, this volume will be of huge value to students and scholars of microcelebrity, social media, digital labour, creative industries and internet culture.

Foreword; Theresa Senft Introduction; Crystal Abidin & Megan Lindsay Brown PART I: NORMS Chapter 1. Vlogging Parlance: Strategic talking in beauty vlogs; Sophie Bishop Chapter 2. Facebook and Unintentional Celebrification; Angela M. Cirucci Chapter 3. Musical.ly and Microcelebrity Among Girls; Burcu Şimşek, Crystal Abidin & Megan Lindsay Brow Chapter 4. Being Red Online: The craft of popularity on Chinese social media platforms; Ge Zhang & Gabriele de Seta PART II: LABOUR Chapter 5. Origin Stories: An ethnographic account of researching microcelebrity; Crystal Abidin Chapter 6. Fame Labour: A critical autoethnography of Australian digital influencers; Jonathan Mavroudi Chapter 7. Net Idols and Beauty Bloggers’ Negotiations of Race, Commerce, and Cultural Customs: Emergent microcelebrity genres in Thailand; Vimviriya Limkangvanmongkol & Crystal Abidin Chapter 8. Catarina, a Virgin for Auction: Microcelebrity in Brazilian media; Lígia Lana PART III: ACTIVISM Chapter 9. The Rise of Belle from Tumblr; Megan Lindsay Brown & Hanna Phifer Chapter 10. Transparency & Authenticity Through Transgressive Microcelebrity Performance: The Qandeel Baloch case; Fatima Aziz Chapter 11. It’s Just a Joke! The Payoffs and Perils of Microcelebrity in India; Rukmini Pande Epilogue: The Algorithmic Celebrity: The Future of Internet Fame and Microcelebrity Studies; Alice E. Marwick

Admirably international in its examples and exposition, this edited collection on microcelebrities is a very useful addition to the literature on popular culture and celebrity studies in the internet age.
- Daya Thussu

This work presents global perspectives in the emerging field of microcelebrity studies, which analyzes different forms of online celebrity emerging from online culture and new media. Contributors in sociocultural anthropology, social sciences, digital cultures, social media, media studies, communication cultural studies, and digital ethnography offer interdisciplinary case studies from around the world. Chapters are grouped in sections on norms, labor, and activism. Some specific topics explored include beauty vlogs, popularity on Chinese social media platforms, emerging microcelebrity genres in Thailand, and the Qandeel Baloch case. The book’s readership includes students and scholars in microcelebrity, social media, digital labor, and internet culture.
- Annotation ©2018

Dr Crystal Abidin is Lecturer with the School of Communication and Creative Arts (SCCA) at Deakin University,Postdoctoral Fellow with the Media Management and Transformation centre (MMTC) at Jönköping University, and Adjunct Researcher with the Centre for Culture and Technology (CCAT) at Curtin University. She is the author of Internet Celebrity: Understanding Fame Online.

Dr Megan Lindsay Brown is Postdoctoral Scholar in the Office of Gender Based Violence at Arizona State University, USA. Her postdoctoral work examines the intersections of intimate partner violence and online abuse, such as online harassment.