Marconomics
Defining Economics through Social Science and Consumer Behavior
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SECTION I: THE FLAGGING WORLD OF MAINSTREAM CLASSICAL ECONOMICS 1. Economics of Power — Failure of Classical Economics 2. Origin of the Economic Belief System 3. The View of Notables: Questioning the Creed 4. Works of Dissent 5. Discarding the Tenets of Belief; Part One — The General Case 6. Challenging the Tenets of Faith; Part Two — In Business SECTION II: THE SHIFT TOWARD BEHAVIORAL ECONOMICS 7. The Emergence of Behavioral Economics 8. Shifting Toward Economic Reality in the Marketplace 9. The Role of Buyer Behavior and Economics SECTION III: INTRODUCTION TO MARCONOMICS 10. Major Variables of Economic Performance 11. Scientific Evidence from the Market Place 12. The Economy in Four Dimensions SECTION IV: BUILDING MARCONOMIC MODELS & SOCIETY 13. The Entrepreneurial Economy 14. The Managed Economy 15. The Mass Market Economy SECTION V: ADVANCING THE FUTURE 16. Marconomics: Future Direction for Research 17. Revising Priorities 18. Toward a Creative Economy
Blawatt introduces an alternative theory to classical economics that combines marketing and economics and draws its scientific foundation from the principles of consumer behavior. He begins with a review of the sense and sensibility of classical economics with an extensive search through the writings of hundreds of senior professionals and established academics, and finds that the laws and nostrums of economics can best be expressed as an economic belief system that has taken society to a precarious place in history. At the core of this belief system is a conceptual trinity: the wealthy are entitled to their position, the free market, and money as the only appropriate measure of economic success.