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List of FiguresList of Tables Preface List of Abbreviations Chapter I: Introduction Chapter II: Demographic Factors, Awareness, Perceived Risk, Attitude and Investment Behaviour – A Discussion Chapter III: Review of Related Literature Chapter IV: Research Design and Methodology Chapter V: Analysis and findings of the study Chapter VI: Summary and Conclusion Bibliography Appendices
Sarkar and Sahy present their findings into how competing demographic factors, personal awareness, and perceived attitudes to risk taking of individual stock market investors impacts their investment behavior in the stock market. They analyze the suitability of using behavioral finance theories in understanding investor behavior across developed, developing, and under-developed country contexts and in all types of stock markets. The study provides a greater understanding of the psychological foundations of human behavior in financial markets to facilitate the formation of more individual-centered financial policies.