Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

List of Contributors. About the contributors. Introduction. Building Market-Based Assets in a Globally Competitive Market: A Longitudinal Study of Automotive Brands. Transferring Corporate Brand Image to Local Markets: Governance Decisions for Market Entry and Global Branding Strategy. The Impact of Luxury Brand-Retailer Co-Branding Strategy on Consumers’ Evaluation of Luxury Brand Image: The Case of Taiwan. How Should a Global Brand Manager Respond to an Ambiguous Product Harm Crisis?. Design in the Experience Economy: Using Emotional Design for Service Innovation. Crowdsourcing for Goodness Sake: Impact of Incentive Preference on Contribution Behavior for Social Innovation. Reestablishing Styling as a Prime Interest for the Management of Design. Leadership Development by Design. Designing Empowerment – Design Thinking for Social Impact. Improving Collaborative Concept Evaluation Using Concept Aspect Profile. Patent Rights: When Patent Protection May Either Encourage or Discourage Innovation. Modeling the Impact of Commitment–Trust on Cooperation and Performance: The Specific Case of Exporter and Intermediaries Relationships. The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market. The Movement of Meaning Across Cultures: A Conceptual Model for Understanding Cross-Cultural Consumption. Born Globals: How are they Different?. Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing. Advances in international marketing. Advances in international marketing. Copyright page.