Innovative Horizons

Insights for Technology, Sustainability and Education in the Digital Era

Hashem Alshurafat

Emerald

This book can be opened with

Hardback

9781837082315

19 May 2026

$120.00

eBook (PDF)

9781837082308

28 April 2026

$120.00

eBook (ePub)

9781837082322

28 April 2026

$120.00

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Description
Contents
About

The integration of technology, sustainability, and education is crucial for the future in the era of digitalization; policymakers, industry leaders, and educators must adopt innovative and intentional transformation strategies to meet the opportunities and challenges of the digital age.

This volume provides expert insights into the intersection of technology and sustainability within the context of learning and business environments. Unlike existing literature that often explores these two fields separately, this proposed book offers a comprehensive perspective on how technology can facilitate sustainability across educational, corporate, and other sectors. The research also includes actionable frameworks and practical use cases that illustrate how theoretical concepts can be translated into practice. These examples serve as a blueprint for educational institutions, businesses, and government entities seeking to embed sustainable practices within their respective domains.

Technological Innovation and Sustainability for Business Competitive Advantage emphasizes the scientific exploration of business challenges faced by organizations while offering practical solutions. By contributing to the development and enhancement of business theories and practices and by promoting scientific research in technological innovation and sustainability the volumes facilitate meaningful dialogues among academics, practitioners and individuals.

Chapter 1. The Future of AI Surge: How AI Systems can Transform Accounting Education; Suhaib B. Bani Kinana, Omar Bani Kinana, and Aya Hashem Alzboon

Chapter 2. The Impact of Investment in the Circular Economy on Economic Growth: A Case Study of Some European Union Countries during the Period 2004-2020; Alaa Abu Ghazaleh, Majd I. AL-zboon, and Ibrahim M. Al-Batayneh
Chapter 3. The Reality of Circular Economy Investment in European Union Countries; Alaa Abu Ghazaleh and Majd I. AL-zboon
Chapter 4. Integrating Business Intelligence and Strategic Foresight to Achieve Supply Chain Sustainability; Laith Al-Twiqat and Majd I. AL-zboon
Chapter 5. The Impact of Climate Change Disclosure on Accounting Conservatism: An Applied Study on a Sample of Middle Eastern and North African Countries; Ahmed Obaid Talak and Wisam Neama Hussein
Chapter 6. The Effect of Applying Kaizen Costing Approach on Profitability; Amal Salama Al Sarhan
Chapter 7. The Relationship between the Audit Triangle (Internal and External Audit, and Audit Committee): With Reference to the Internal Control System and Fraud Prevention; Monther Al-Raqqad and Suhaib B. Bani Kinana
Chapter 8. Understanding Internal Audit, External Audit, and Audit Fees; Monther Al-Raqqad and Suhaib B. Bani Kinana
Chapter 9. Does Bank FinTech Reduce Market Risk and Insolvency Risk? Evidence from Jordan; Arafat Mansoor Al-Raeai
Chapter 10. The Impact of Financial Stability on Economic Growth in Light of Digital Transformation; Suhaib B. Bani Kinana and Majd I. AL-zboon
Chapter 11. The Role of Digital Transformation in Enhancing Economic Sustainability; Suhaib B. Bani Kinana and Majd I. AL-zboon
Chapter 12. The Role of Social Media Influencers-Brand Congruence in the Relationship between Social Media Influencers and Purchasing Decision-Making using the AISAS Model; Mohamed Al-Gharib, Suliman Ali, and Areej Al-Barri
Chapter 13. Conscious Capitalism or Strategic Signaling? Examining the Role of Ethical Brand Positioning on Gen Z’s Purchase Intentions; Alaa Mohammad Alkhalailah
Chapter 14. Eco-Branding Green is the New Black How the Gen Z Makes Purchasing Decisions ; Malek Alharafsheh
Chapter 15. Green Meets Justice: The Fusion of Eco-Branding and Social Responsibility in Influencing Gen Z Purchase Behavior; Abbas Mohammad Al- Hawamdeh
Chapter 16. The Idea of Reimagining Consumer Engagement: The significance of Corporate Moral Identity in Fixing the Ethical Consumption Behavior of Gen Z; Abbas Mohammad Al-Hawamdeh
Chapter 17. Beyond the Buzzwords an Astonishing Study on the Effectiveness of Sustainable Brand Activism on Gen Z Consumer Loyalty and Brand Advocacy; Malek Alharafsheh
Chapter 18. The emergence of Phygital marketing: An Assessment of Consumer Experience over a Multifunctional Web and Retail Brand Interaction; Baha Aldeen Mohammad Fraihat
Chapter 19. Beyond the Funnel: Customer Journeys Reconsidered with the Age of Predictive Marketing; Baha Aldeen Mohammad Fraihat
Chapter 20. AI-enabled Personalization and Consumer Trust: An Exploration of the Ethical Considerations in the Modern Marketing Environment Utilizing Data; Malek Alharafsheh
Chapter 21. A Generational Comparison: The Use of Nostalgia Marketing in Promoting Consumer Engagement; Omar Zraqat
Chapter 22. Brand loyalty and Experiential Marketing: The implications of Immersive Consumer Engagement on Retail industry; Lina Fuad Hussien

Hashem Alshurafat is an Associate Professor in Accounting and the Deputy Dean of Business School at The Hashemite University. He earned his PhD in accounting from the University of Southern Queensland Australia. His research is currently focused on forensic accounting, technology adoption in accounting, and accounting education.