How Strategic Communication Shapes Value and Innovation in Society
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Let’s Talk Society – and the society we´re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.
SERIES PREFACE INTRODUCTION 1. EDUCATING SOCIETY’S FUTURE PR PRACTITIONERS: AN EXPLORATION OF ‘PREPAREDNESS’ AS A QUALITATIVE INDICATOR OF HIGHER EDUCATION PERFORMANCE 2. CONTEXTUALISING CHANGE IN PUBLIC SECTOR ORGANISATIONS 3. WHEN A NATION’S LEADER IS UNDER SIEGE: MANAGING PERSONAL REPUTATION AND ENGAGING IN PUBLIC DIPLOMACY 4. TOWARDS A SOCIETAL DISCOURSE WITH THE GOVERNMENT? A COMPARATIVE CONTENT ANALYSIS ON THE DEVELOPMENT OF SOCIAL MEDIA COMMUNICATION BY THE BRITISH, FRENCH AND GERMAN NATIONAL GOVERNMENTS 2011-2015 5. LESSONS LEARNED: COMMUNICATION STUDIES IN TRANSITION 6. SECRETS OF PUBLIC AFFAIRS 7. SOCIAL MEDIA: THE DIALOGUE MYTH? HOW ORGANISATIONS USE SOCIAL MEDIA FOR STAKEHOLDER DIALOGUE 8. CLARIFYING SKILLS AND COMPETENCIES IN ORGANISATIONAL DECISION MAKING - PERCEPTIONS OF FINNISH COMMUNICATION PROFESSIONALS 9. CRISIS, RESPONSE, REPUTATION, ACTOR, AND CONTEXT: A CROSS-DISCIPLINARY STUDY OF KEY CONCEPTS IN PUBLIC RELATIONS, BUSINESS ADMINISTRATION AND PUBLIC ADMINISTRATION
Nine papers selected from a 2016 congress in Groningen, the Netherlands explore how strategic communication influences value and innovation in society. Their topics include educating society's future public relations practitioners: an exploration of preparedness as a qualitative indicator of higher education performance, when a nation's leader is under siege: managing personal reputation and engaging in public diplomacy, lessons learned: communication studies in transition, secrets of public affairs, and clarifying skills and competencies in organizational decision making: perceptions of Finnish communication professionals.