Greenwashing
Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication
This book can be opened with
Note on our eBooks and Audiobooks: you can read our eBooks (ePUB or PDF) and listen to audiobooks on the free Emerald Books app on iOS, Android, and desktop. Or read and listen on Emerald's online reader (ePUB eBooks and audiobooks only). To purchase a digital book you will need to create an account if you don’t already have one. After purchasing you will receive instructions on how to get started.
- Description
- Contents
- About
Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends. Additionally explored are specific case studies that offer lessons in avoiding the greenwashing trap and a build a look to the future in this context.
Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication showcases fascinating insights and new perspectives in this field, which will be of great interest to scholars of Management, Marketing Communications, Corporate Communication, Accounting and Business Ethics.
Chapter 1. Understanding greenwashing
- Chapter 2. The state of art: a systematic literature review
- Chapter 3. Theoretical approaches and research trends
- Chapter 4. Case studies: lessons to avoiding the greenwashing trap
- Chapter 5. A look to the future
Agostino Vollero is Associate Professor in Management and Marketing at the Department of Political and Communication Sciences, University of Salerno, Italy. His primary research interest focuses on different types of greenwashing in CSR communication. He is Deputy Director of the Sustainability Communication Centre.