Green Marketing in Africa
Navigating Sustainability and Future Trends in the Modern Marketplace
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- Description
- Contents
- About
The research into green marketing, sustainability, commercialisation and consumer behaviour and preferences is growing. However, there is a lack of research on what these topics mean in the context of Africa. Using case studies from the African context, the authors explore the comprehensive outlook of green marketing in Africa, examining its historical antecedents, practical strategies and impact on consumer behaviour, and providing a prediction of the trends in the area.
Green Marketing in Africa: Navigating Sustainability and Future Trends in the Modern Marketplace explores the green marketing concept with an African focus and interpretation and demonstrates how a customised solution could be provided for the continent. This is a unique contribution, addressing both green marketing in general and deeper insights about African green marketing practices in specific.
New Frontiers in African Business and Society book series is dedicated to the exploration of theoretical and conceptual discussions that consolidate conventional knowledge about Africa. The purpose of the series is to invite new reflections on the nature of business and society across parts of Africa.
Chapter 1. The Evolution of Green Marketing in Africa
- Chapter 2. Understanding Sustainability in the African Context
- Chapter 3. The African Green Consumer
- Chapter 4. Green Marketing Strategies for African Markets
- Chapter 5. Communicating Sustainability
- Chapter 6. Marketing Sustainability across African Sectors
- Chapter 7. Green Marketing in the Digital Age: The African Context
- Chapter 8. Overcoming Challenges and Pitfalls in Green Marketing in Africa
- Chapter 9. Collaborations and Partnerships for Green Marketing in Africa
- Chapter 10. Measuring Green Marketing Impact and Success in Africa
- Chapter 11. Future Trends and Innovations in African Green Marketing
- Chapter 12. Inspiring Change: Green Marketing for a Better Africa
Charles Asare is a lecturer at the Department of Marketing at Ghana Communication Technology University (GCTU). He has a PhD from University of Professional Studies Accra-Ghana.
Bernard Ofosu Boateng, PhD, is a Lecturer in Strategy and Leadership and a member of the London Institute of Banking and Finance and a Certified Management and Business Educator.
Kwame Ntim Sekyere has a PhD in Business Administration (Entrepreneurship) from the University of Cape Coast, and currently a PhD researcher at the University of Leicester, UK.
Derrick Nukunu Akude is a Lecturer in Marketing and has a PhD in Business Administration from the University of Cape Coast, Ghana and was the recipient of the Creative Writing Award.
Beulah Hilda Walden is a researcher pursuing a Master of Business Administration and Management. She is a marketing executive, having been in the industry for five years.
Christian Harrison is a Professor of Leadership and Enterprise in the University of Greater Manchester. He is also the Director of the Centre for Leadership and Empowerment in Greater Manchester.