Genes, Climate, and Consumption Culture
Connecting the Dots
Emerald
This book can be opened with
Note on our eBooks and Audiobooks: you can read our eBooks (ePUB or PDF) and listen to audiobooks on the free Emerald Books app on iOS, Android, and desktop. Or read and listen on Emerald's online reader (ePUB eBooks and audiobooks only). To purchase a digital book you will need to create an account if you don’t already have one. After purchasing you will receive instructions on how to get started.
- Description
- Contents
Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people’s food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate.
Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-à-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.
Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-à-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.
Preface Introduction: Climate and the History of Man 1. We Are What We Eat 2. What to Wear? 3. A Roof Overhead 4. Your time or Mine? 5. Individualism and Collectivism 6. Embrace of Technology and Dominion over Nature Conclusion