Generations Z in Europe

Inputs, Insights and Implications

Christian Scholz|Anne Rennig

Emerald

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30 September 2019

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Generations Z in Europe: Inputs, Insights and Implications brings together differing geographic perspectives from a range of researchers to present the complex picture of contemporary reality for 'Gen-Z' workers, demonstrating the diverse issues faced by the new global workforce.

Using a variety of perspectives from social science, media theory and literary studies, the book creates a showcase of existing and new theoretical and scientific approaches to exploring current challenges relating to Generation Z workers. The voices of theorists such as Karl Mannheim, Jean Baudrillard and Neil Postman are utilized to understand and reflect on the different social, cultural and political contexts for Generation Z in Europe and the need to sensitize organizations to the needs of these young future employees.

Chapters offer analysis exploring nine different national contexts from Spain, Great Britain, France, The Netherlands, Italy, Germany, Serbia, Bulgaria and Russia. Key themes highlighted across these studies include: digital socialization, intellectual capital, social engagement, aging organizations and the digital divide. The discussion of future implications and the conclusions offered make this book an illuminating read for both researchers and practitioners working within areas of Business and Human Resource Management.

Preface; Christian Scholz and Anne Rennig Chapter 1. The Generations Z in Europe - An Introduction; Christian Scholz Chapter 2. Input: What great thinkers would let us know 1. How Karl Mannheim would have talked to us about Generation Z; Christian Scholz 2. How McLuhan would have talked to us: the extension of generation in the global village; Daria Vyugina 3. How Luhmann would have talked to us: Generations Z as Unique Subsystem; Tobias Scholz 4. How Baudrillard would have talked to us: Generation Z and the hyperreal world; Danica Čigoja Piper and Slavko Alčaković 5. A literary voice: how Romain Rolland would have talked to us; Anne Rennig 6. How Berger and Luckmann would have talked to us; Tobias Scholz 7. A short note on Generation Z: total flexibility without the nostalgia for solidity. How Zygmunt Bauman would have talked to us; Miguel Chaves 8. About generations itself as a radical social change - an article not written by Julián Marías Aguilera; Aart Bontekoning 9. Generation Z and the end of culture - an article never written by Neil Postman; Christian Scholz Chapter 3. Insights: What the experts tell us 1. The Generation Z in Spain: Digital socialization and intellectual capital; María Victoria Sanagustín Fons and Ángeles Rubio Gil 2. Generation Z in the UK: More of the same - High standards and demands; Emma Parry and Valentina Battista 3. Generation Z in France: Reverse socialization and social engagement; Elodie Gentina 4. Generation Z in The Netherlands: Updating aging organizations; Aart Bontekoning 5. Generation Z in Italy: Living in a soap bubble; Sebastiano Benasso and Valentina Cuzzocrea 6. Generation Z in Germany: The (un)typical German?; Christian Scholz and Lisa-Dorothee Grotefend 7. The Generation Z in Serbia: Ready for the great opening; Slavko Alčakovič 8. The Generation Z in Bulgaria: Challenging conservative organizations; Mariya Karaivanova and Kristine Klein 9. Generation Z in Russia: The digital divide of the Generation Putin; Daria Vyugina Chapter 4. Looking into the future: What are we expecting from the Generation Z? Thoughts on the Generation Z; Tobias Scholz and Daria Vuygina

Management researchers warn that the generation born after the beginning of the 1990s are about to enter the workforce, and companies should be ready to deal with people who are realistic; mistrust politicians, companies, and the media; and prefer to keep their work and private life strictly separate. Focusing on this Generation Z in Europe, they look at what great thinkers of the past would say about them, and what specialists today say about specific European countries.
- Copyright 2019

Christian Scholz is Professor emeritus for Organizational Behaviour, Human Resource Management and Information Management at Saarland University in Saarbrücken, Germany. He has published several books, including Human Resource Management in Europe (2006), Generation Z (2014) and Mogelpackung Work-Life-Blending (2018).

Anne Rennig is Managing Director of the Collegium Europaeum Universitatis Saraviensis (CEUS), an institution coordinating interdisciplinary research on Europe at Saarland University. She is the co-editor of Europa jenseits des Konvergenzparadigmas: Divergenz-Dynamik-Diskurs (2019) alongside her fellow editor, Christian Scholz.