Game Strategies for Business Integration in the Digital Economy

Elena G. Popkova

Emerald

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9781802628463

01 March 2023

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01 March 2023

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Description
Contents
About

Through the comprehensive consideration of alternative strategies and their highly accurate comparison from the perspective of quantitative characteristics, the game approach refines logic and increases the efficiency and expediency of making decisions on business integration. Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy.

Presenting a general scientific idea of business integration from the perspective of the Game Theory, Game Strategies for Business Integration in the Digital Economy considers these game strategies for business integration in the digital economy: cluster strategy; public-private partnership; cooperation of universities and business entities; parks and innovation networks; the M&A strategy; foreign direct investment; the strategy for export development of international business integration.

Advances in Business Marketing and Purchasing (ABM&P), offers leading edge theory, empirical research and practice on sensemaking, planning, implementing and evaluating of strategies in business-to-business marketing and purchasing.

Introduction; Elena G. Popkova

Chapter 1. Current Approaches to Brand Management and Evaluation of Benefits; Anatoliy B. Yaroshchuk, Azamat Yu. Guliev, and Mikhail N. Mikhaylenko
Chapter 2. Electronic Forms of Implementing the Strategy of Business Integration in the Digital Economy and the Basis for their use by Market Players; Olga A. Chernikova, Egor V. Dudukalov, Elena Yu. Zolochevskaya, and Ekaterina A. Popova
Chapter 3. Russian Segment of the World Energy Market: Changing the Rules of the Game on the European Gas Market; Larisa S. Shakhovskaya and Victoria I. Timonina
Chapter 4. Metamorphosis of Oil and Gas Market: Risks, Trends, and Forecasts; Marina V. Safronchuk, Anton V. Oleynik, Olga Y. Frolova, and Nikita A. Badaev
Chapter 5. Importance of Sunflower Oil Export from Russia in Supply Formation on the Global Edible Oil Market; Vera A. Tikhomirova
Chapter 6. Drivers of Mutual Trade of the EAEU Countries in Conditions of Trade Barriers (On the Example of Mineral Products); Maxim V. Terletskiy and Diana M. Madiyarova
Chapter 7. Game Strategy for Clustering Business Structures in the Covid-19 Pandemic and Crisis; Elena G. Popkova and Bruno S. Sergi
Chapter 8. Scenarios and Perspectives for Improving the Cluster Strategy of Business Integration in the Post-Covid Era with the Help of the Methodology of the Game Theory; Aziza B. Karbekova, Anarkan M. Matkerimova, Vladimir Y. Maksimov, and Oksana V. Zhdanova
Chapter 9. The Game Approach to Utilizing the Public-Private Partnership Mechanism for Sustainable Development; Juliana A. Kitsai, Nadezhda V. Miroshnichenko, Irina A. Morozova, and Tatyana B. Leybert
Chapter 10. Designing a New Education Ecosystem Model for Sustainable Regional Development Using Additive Technologies; Ekaterina V. Troshkova, Julia A. Bezrukikh, Mikhail V. Safronov, and Anna A. Lukyanova
Chapter 11. Sustainable Development Goals as a Milestone of Strategic Alliances: A Viewpoint from the Perspective of the Game Theory; Anastasia A. Sozinova, Aigul A. Shadiyeva, Aidarbek T. Giyazov, and Svetlana A. Litvinova
Chapter 12. The Game Strategy of Business Integration in Special Economic Zones and its Advantages for the Sustainable Development of Regions of Russia; Galina V. Vorontsova, Sergey I. Lugovskoy, and Elena. V. Kizil
Chapter 13. National Competitiveness: Theoretical Development of Core Constructs; Olga B. Digilina, Daria V. Lebedeva, and Ivan A. Konstantinov
Chapter 14. Methodological Approaches to Assessing the Efficiency of SaaS Products Promotion using a Marketing Information System; Elena V. Isaenko, Elizaveta E. Tarasova, Vitalii A. Isaenko, Kseniya V. Tarasova, and Evgenij G. Ershov
Chapter 15. Improving the Quality of Customer Service in the Context of the Paradigm of Sustainable Development of the Economic Efficiency of Service Enterprises; Olga T. Cherney, Zhanna V. Smirnova, Sergey D. Tsymbalov, Elena V. Romanovskaya, and Ekaterina P. Garina
Chapter 16. Methods for Conducting Technological Audit of Industrial Enterprises as a Mechanism for the Sustainable Development of Modern Entrepreneurship; Olga T. Cherney, Zhanna V. Smirnova, Svetlana N. Kuznetsova, Elena V. Romanovskaya, and Natalia S. Andryashina
Chapter 17. Modeling the Sustainable Socio-Economic Development of Russia and Other Countries via the Digital Model Toolkit of the Quasi-Periodic Dynamics of the Covid-19 Pandemic; Ivan D. Grachev, Dmitry I. Grachev, Sergey N. Larin, Natalija V. Noack, and Nina M. Baranova
Chapter 18. Management of the Development of Flexible Production Systems in the Conditions of Integrated Planning in Enterprises of Knowledge-Intensive Industries; Julia V. Ragulina and Alexander A. Chursin
Chapter 19. The Basics of using the Game Strategy of Technology Parks and Innovation Networks for Sustainable Development; Oksana N. Momotova, Mairamkul A. Toktobekova, Maral I. Sagynalieva, and Gulaiym T. Batyrova
Chapter 20. A Cluster Strategy of Business Integration to Support Digital Competitiveness; Julia V. Ragulina, Victoria N. Ostrovskaya, Irina V. Marakulina, and Elena S. Akopova
Chapter 21. The Game Approach to the use of the Mechanism of Public-Private Partnership based on Digital Technologies; Tatiana N. Litvinova
Chapter 22. The Model of the Behaviour of Market Players in the Collaboration of Universities and Business Structures for the Support of the Digital Economy; Zhanna V. Gornostaeva, Elena A. Bratukhina, Natalia G. Vovchenko, and Stanislav S. Yatsechko
Chapter 23. Technology Parks and Innovative Networks as the Integration Mechanisms of the Innovative Development of the Digital Economy: A Game Approach; Anastasia A. Sozinova, Ekaterina N. Ilyina, and Olga N. Kusakina
Chapter 24. The Game Strategy of Business Integration in Special Economic Zones: The Case Experience of the Russian Digital Economy; Zhanna V. Gornostaeva, Elvira A. Khalikova, Inna V. Andronova, and Platon A. Lifanov
Chapter 25. Foreign Direct Investments as a Prospective Strategy of Business Integration in the Digital Economy; Elena V. Karanina, Natalia V. Lazareva, Svetlana M. Perevozchikova, and Anastasia I. Smetanina

Elena G. Popkova, Doctor of Science (Economics), Professor of Economics and Leading Researcher for the Centre for Applied Research and Chair of “Economic policy and public-private partnership” of Moscow State Institute of International Relations, MGIMO University, Russia.