Future Priorities for Design, Branding, Marketing and Retail
The Era of Technology and Sustainability
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- Description
- Contents
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- About
In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices. Sustainability is, therefore, acting as a key driver for innovation, encouraging retailers and brands to adopt out-of-the-box thinking and find novel solutions without exploiting the environment.
As society contends with the realities of a cost-of-living crisis, brands grapple with multifaceted challenges: from dwindling consumer resources to the diminishing vitality of traditional retail spaces. Embracing technology as an ally, Future Priorities for Design, Branding, Marketing and Retail unravels the transformative role it plays in amplifying brand resonance, propelling a seismic shift in the fabric of communication between brands and their audience.
Future Priorities for Design, Branding, Marketing and Retail offers essential insights for brands navigating these uncharted waters, instigating a paradigm shift in design, branding, and marketing that intertwines sustainability with technological innovation. With fascinating insights from both practitioners and scholars, it crystallises a holistic understanding of the dynamic landscape, orchestrating ideas and experiences that illuminate the path forward for retailers and marketers in the post-pandemic world.
Chapter 1. Introduction to the Future Priorities for Design, Branding, Marketing and Retail: The Era of Technology and Sustainability; Courtney Chrimes, Rosy Boardman, T C Melewar, and Charles Dennis
- Chapter 2. Sustainable Fashion Product Development: Challenges and Innovations; Rachel Parker-Strak
- Chapter 3. The Impact of AI and 3D Digital Tools on Fashion Product Development; Charlene Gallery, Courtney Chrimes, and Amrit Bath
- Chapter 4. Technical Garment-Fit Innovation as Sustainable Design and Manufacture; Clare Richardson
- Chapter 5. Extending the Social Brand Activism Framework: A Comprehensive Exploration of Regressive Brand Activism – Definition, Dimensions and Manifestations; Pratibha Ram
- Chapter 6. Metaverse Fashion Week: A Costly Fad or a Future Worth Investing in?; Darya Badiei Khorsand, Daniella Ryding, and Gianpaolo Vignali
- Chapter 7. Not Just a Chat: Transforming the Luxury Fashion Shopping Experience through AI Chatbots; Eddie Ruofei Chen
- Chapter 8. Navigating the Notion of Sustainability for Textile and Fashion Marketing through Indigenous Knowledge (Study Case: Baduy Tribe, Indonesia); Asyifa R. Jiniputri, Claudia E. Henninger, Jane Wood, and Lei Zeng
- Chapter 9. Addressing the Era of Sustainability in Fashion Marketing Higher Education: A Radical Proposal for Change; Fiona Velez-Colby and Jo Conlon
- Chapter 10. The Integration of Artificial Intelligence in Marketing Education within the Context of Education for Sustainable Development (ESD); Yao Yao and Ziqing Wang
- Chapter 11. Designing for Circular Economy: Sustainable Fashion Retail Practices in the Digital Era; Walter Chipambwa and Edlight Mutungwe
- Chapter 12. The Resale Revolution: How Do Digitalisation, Consumption and Sustainability Intersect in Clothing Recommerce?; Katherine Duffy
More than ever, technology drives and transforms the future of business, and especially design, branding and marketing. This book is very timely and an excellent source for exploring this transformation in the context of retailing through valuable research and insight.
A timely exploration of the intersection between technology, sustainability, and innovation, Future Priorities for Design, Branding, Marketing and Retail offers an insightful roadmap for navigating the rapidly evolving retail landscape. With contributions from leading experts, this book is a must-read for professionals and academics looking to future-proof their strategies in a world defined by digital transformation and environmental consciousness. Engaging, forward-thinking, and deeply relevant, this book redefines what it means to innovate in design, branding, and marketing.
This book is an essential read for anyone navigating the rapidly evolving retail and branding landscape. Edited by a team of esteemed scholars, it brilliantly addresses the intersection of sustainability, technology, and consumer behavior in a post-pandemic world. By combining insights from scholars and practitioners, it offers a comprehensive roadmap for brands to innovate responsibly and engage effectively with modern consumers. A must-read for those looking to thrive in today’s competitive and environmentally-conscious market.
This book offers a fascinating exploration of the critical intersections between sustainability, technology, and contemporary business practices pertaining to marketing, branding, and design practices. The book challenges conventional approaches, providing an innovative roadmap for navigating the complexities of a rapidly evolving retail landscape. Whether you are a scholar seeking cutting-edge research in retail or a professional aiming to future-proof your strategies, this volume will be an essential resource.
Courtney Chrimes is Lecturer of Digital Fashion Marketing in the Department of Materials, The University of Manchester, UK.
Rosy Boardman is Reader of Fashion Business in the Department of Materials, The University of Manchester, UK.
T C Melewar is Professor of Marketing and Strategy in the Business School, Middlesex University London, UK.
Charles Dennis is Professor of Digital Marketing in the Newcastle University Business School, Newcastle University, UK.