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As technology continues to evolve rapidly, the future of small business holds immense promise and potential. Though uncertainty and risk are key issues for both large companies and small businesses, in recent times applying new technology may allow for a better characterisation of uncertainty and reduce risk in small business decision-making.
The curated chapters cover topics including: business models, social innovation, green innovation, firm resilience, industry 5.0 and many more. The diverse chapter authors from around the world provide in-depth information on innovative behaviour and future trends in eco-innovation, frugal innovation, and AI innovation by entrepreneurs and small business and gather academic recommendations from research on innovation adaptations.
The series Emerald Studies in Sustainable Innovation Management aims at exploring the advancements of innovation management in turbulent times with a special attention to the transition towards a sustainable economy. The practice of innovation management is evolving rapidly as a consequence of positive phenomena such as digitalization and the green transition and negative ones such as crises and global emergencies.
Chapter 1. Exploring the Impact of Sustainable-Oriented Innovation Practices on Competitiveness of Listed Indigenous Small Businesses in West Africa; Timilehin Olasoji Olubiyi
The book offers a rich interdisciplinary exploration of sustainable and digital innovation in small businesses across diverse contexts. Its strength lies in combining rigorous empirical analysis with practical insights. Dr Timi Olubiyi and his co-editors have curated a volume that meaningfully bridges theory, policy, and entrepreneurial practice.
This edited book offers a timely and insightful contribution to the growing discourse on innovation and sustainability in small businesses. By integrating frugal innovation, eco-innovation, and artificial intelligence, the editors and contributors provide both conceptual clarity and practical relevance for scholars, practitioners, and policymakers alike.
An important and much-needed scholarly work that foregrounds the realities of small businesses in emerging and developing economies. The book successfully bridges theory, empirical evidence, and policy implications in the context of digital and sustainable transformation.
This edited collection stands out for its interdisciplinary depth and global perspective. It demonstrates how resource-constrained firms can leverage sustainability and AI-driven innovation to enhance resilience and competitiveness in an increasingly volatile business environment.
This edited book challenges conventional innovation narratives by showing that small businesses can simultaneously pursue sustainability, technological advancement, and growth as well. With strong editorial guidance from Dr Timilehin Olasoji Olubiyi, the book provides a globally relevant and forward-looking framework for understanding innovation in emerging and developed economies alike.
A timely and compelling volume that redefines how small businesses innovate under constraints. Under the editorial leadership of Dr Timi Olubiyi, this book successfully connects frugality, sustainability, and AI into a coherent and practical innovation agenda.
Timilehin Olasoji Olubiyi is the Dean of Faculty of Management and Social Sciences at West Midlands Open University in Lagos State Nigeria. He is also a highly regarded author, researcher, columnist and specialist in the field of business in Africa.
Leena N. Fukey is a Professor at the School of Business and Management, Department of Hotel Management at CHRIST (Deemed to be University) Bangalore.
Muktar Hero M. Itai is a Senior lecturer in the Department of Business Management, College of Management and Social Sciences, Covenant University, Ota, Ogun State, Nigeria.
Kittisak Wongmahesak is a Professor at North Bangkok University specializing in political science, public & private management, and international political economy, and the Director of the Association of Legal & Political Studies.
Balraj Verma is an Associate Professor and Assistant Dean at the Doctoral Research Centre, Chitkara Business School, Chitkara University, Punjab, India. He holds a PhD from Jaypee University of Information Technology and an MBA in Marketing.