Frugal Innovations, Eco-Innovations, and AI Innovations in Modern Small Businesses

Timilehin Olasoji Olubiyi|Leena N. Fukey|Muktar Hero M. Itai|Kittisak Wongmahesak|Balraj Verma
Emerald
Emerald

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Hardback
9781805922018
23 November 2026
£90.00
Available to order on 24 October 2026
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9781805922001
02 November 2026
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Available to order on 03 October 2026
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9781805922025
02 November 2026
£90.00
Available to order on 03 October 2026

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  • Description
  • Contents
  • Reviews
  • About

As technology continues to evolve rapidly, the future of small business holds immense promise and potential. Though uncertainty and risk are key issues for both large companies and small businesses, in recent times applying new technology may allow for a better characterisation of uncertainty and reduce risk in small business decision-making.

The curated chapters cover topics including: business models, social innovation, green innovation, firm resilience, industry 5.0 and many more. The diverse chapter authors from around the world provide in-depth information on innovative behaviour and future trends in eco-innovation, frugal innovation, and AI innovation by entrepreneurs and small business and gather academic recommendations from research on innovation adaptations.

The series Emerald Studies in Sustainable Innovation Management aims at exploring the advancements of innovation management in turbulent times with a special attention to the transition towards a sustainable economy. The practice of innovation management is evolving rapidly as a consequence of positive phenomena such as digitalization and the green transition and negative ones such as crises and global emergencies.

Chapter 1. Exploring the Impact of Sustainable-Oriented Innovation Practices on Competitiveness of Listed Indigenous Small Businesses in West Africa; Timilehin Olasoji Olubiyi

  • Chapter 2. Embracing Circularity: How Indian Small Businesses Are Redefining Sustainability; Neetha Mary Avanesh and Usha Devi N.
  • Chapter 3. Climate and Digital Transitions among Micro, Small, and Medium Enterprises in Africa: The Role of Development Finance Institutions; Lukman Abisoye Lasisi, Ihunanya Ngozi Erondu, and Helen Nkiruka Ilesanmi
  • Chapter 4. Understanding the Adoption of Renewable Energy among Small Businesses in Africa: Evidence from Nigeria; Toyin S. Olowogbon, Luke O. Adebisi, Timilehin Olasoji Olubiyi, and Oluwaremilekun A. Adebisi
  • Chapter 5. Disruptive Technology and Market Performance: The role of Market Capability and Resource Orchestration Capability in Small Business; Mugove Mashingaidze, More Chinakidzwa, Fainos Chokera, Tawanda Chipato, and Timilehin Olasoji Olubiyi
  • Chapter 6. The Impact of Disruptive Innovation and Business Performance in Small Businesses in Africa; Timilehin Olasoji Olubiyi, Omolade Sunday Adeyemi, Oluwatoyin Oluwadamilola Adeyemi, and Adewumi Ramat Adedoyin
  • Chapter 7. Disruptive Technologies and Small Business Innovation Efficiency in West Africa; Kingsley Oghenekevwe Ogbeta, Timilehin Olasoji Olubiyi, and Darcia Ann Marie Roache
  • Chapter 8. Implications of Green Technology Innovations in a Sustainable Organisational Environment; José G. Vargas-Hernández, M. C. Omar C. Vargas-González, Patricia Villasana-Ramos, and Timilehin Olasoji Olubiyi
  • Chapter 9. Harnessing Artificial Intelligence and Technological Innovations for SDG 9; Sunday Obinna Anikwe, Francisca Nkemdilim Onah, and Jacob Abu Alabi
  • Chapter 10. Artificial Intelligence-Powered Innovation EdTech Startups: A Bibliographic Review of Industry 5.0's Implications for Sustainable Growth; Damola Olugbade, Nurhayati Sri, Musa Adekunle Ayanwale, and Titilayo Joy Owolabi
  • Chapter 11. Unpacking Micro Small and Medium Enterprises (MSME) Fragility: A Multidimensional Index-Based Approach; Abdul Jamal M, Olakunle Ezekiel Oluwabiyi, Pham Thi Hanh, Arunesh Parashar, and Yasmeen Sultana H
  • Chapter 12. Strategic and Regulatory Perspectives on Small Business Innovation and Innovation Systems; José G. Vargas-Hernández, M. C. Omar C. Vargas-González, and Patricia Villasana-Ramos
  • Chapter 13. Sustainable Talent Management and Acquisition for Small-scale Handicraft Business in an Emerging Economy; Syed Muhammad Hussain Mubasshir, Ayokunnu Olowoporoku, Rahat Khan, and Zahir Uddin Arif
  • Chapter 14. Strategic Flexibility, Competitive Advantage and Non-Financial Performance of Manufacturing SMEs in Nigeria: A Mixed-Methods Study; Muktar Hero M. Itai, Chukwudi Joseph Okonkwo, and Vijit Chaturvedi
  • Chapter 15. Social Innovation and Social Value Creation as Drivers of Social Enterprises' Survival in Developing Economies; Eze Benneth Uchenna, Adelugba Iyabode Abisola, Agboola Oluyemisi.O., and Ekechi Festus
  • Chapter 16. Multi-R Strategy Adoption and Environmental Sustainability Practices among Manufacturing Small Businesses in Sub-Saharan Africa; Abdulazeez Alhaji Salau, Timilehin Olasoji Olubiyi, and Dolapo Stephen Akinwumi
  • Chapter 17. The Role of Energy Diplomacy in Advancing Renewable Energy Adoption: A Pathway to Global Energy Transition; Enoch Iwinosa Obanor, Nesochi Immanuel Mogbolu, Goodness Ekaite Olumide, and Oluwafikunolami Oyeniyi
  • Chapter 18. Strengthening Smart Cities across Africa with Artificial Intelligence; Basil Osayin Daudu, Jude Zeal Adegoke Amodu, Salisu Ameh Amodu, and Abdulrasheed Toyin Abubakar

The book offers a rich interdisciplinary exploration of sustainable and digital innovation in small businesses across diverse contexts. Its strength lies in combining rigorous empirical analysis with practical insights. Dr Timi Olubiyi and his co-editors have curated a volume that meaningfully bridges theory, policy, and entrepreneurial practice.

- Diana Shelenko

This edited book offers a timely and insightful contribution to the growing discourse on innovation and sustainability in small businesses. By integrating frugal innovation, eco-innovation, and artificial intelligence, the editors and contributors provide both conceptual clarity and practical relevance for scholars, practitioners, and policymakers alike.

- Taiwo Asaolu

An important and much-needed scholarly work that foregrounds the realities of small businesses in emerging and developing economies. The book successfully bridges theory, empirical evidence, and policy implications in the context of digital and sustainable transformation.

- Manisha Paliwal

This edited collection stands out for its interdisciplinary depth and global perspective. It demonstrates how resource-constrained firms can leverage sustainability and AI-driven innovation to enhance resilience and competitiveness in an increasingly volatile business environment.

- Ines BOUAZIZ

This edited book challenges conventional innovation narratives by showing that small businesses can simultaneously pursue sustainability, technological advancement, and growth as well. With strong editorial guidance from Dr Timilehin Olasoji Olubiyi, the book provides a globally relevant and forward-looking framework for understanding innovation in emerging and developed economies alike.

- Titilayo J. Owolabi

A timely and compelling volume that redefines how small businesses innovate under constraints. Under the editorial leadership of Dr Timi Olubiyi, this book successfully connects frugality, sustainability, and AI into a coherent and practical innovation agenda.

- Ewelina Idziak

Timilehin Olasoji Olubiyi is the Dean of Faculty of Management and Social Sciences at West Midlands Open University in Lagos State Nigeria. He is also a highly regarded author, researcher, columnist and specialist in the field of business in Africa.

Leena N. Fukey is a Professor at the School of Business and Management, Department of Hotel Management at CHRIST (Deemed to be University) Bangalore.

Muktar Hero M. Itai is a Senior lecturer in the Department of Business Management, College of Management and Social Sciences, Covenant University, Ota, Ogun State, Nigeria.

Kittisak Wongmahesak is a Professor at North Bangkok University specializing in political science, public & private management, and international political economy, and the Director of the Association of Legal & Political Studies.

Balraj Verma is an Associate Professor and Assistant Dean at the Doctoral Research Centre, Chitkara Business School, Chitkara University, Punjab, India. He holds a PhD from Jaypee University of Information Technology and an MBA in Marketing.