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So what? Beyond statistical significance to substantive significance in strategy research. Null-hypothesis significance tests in behavioral and management research: We can do better. Establishing the usefulness of strategic management research: On inverted Lewinians and naked strategy scholars. On the use and misuse of ratios in strategic management research. Cautionary note on conveniently dismissing ?. Using hybrid research methodologies for testing contingency theories of strategy. The theoretical contribution of case study research to the field of strategy and management. Framing research on service. Construct validity and other empirical issues in transaction cost economics research. NK modeling methodology in the strategy literature: Bounded search on a rugged landscape. Strategic investment models: New research opportunities. Embracing debates to advance global strategy research. Introduction. List of Contributors. Research Methodology in Strategy and Management. Research methodology in strategy and management volume 5. Copyright page.