The Art of Leadership through Public Relations
The Future of Effective Communication
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- Description
- Contents
- About
The pandemic, the war in Ukraine and the increasing pace and impact of climate change have brought significant new challenges to leaders of nations, organizations, and professions. These events have changed the way we work, trade and live our lives. They have also changed the expectations on how our leaders must communicate. Stakeholders now expect leaders to have a clear and transparent position on all the key areas that matter most to them.
The Art of Leadership through Public Relations: The Future of Effective Communication is designed to address those changed expectations by asking the questions that communications professionals and industry leaders will need to be able to answer in the next 20 years. Public Relations expert Patrik Schober has assembled a cadre of icons of the PR industry who act as part expert and part futurologist, to provide expert advice and enable leaders to be prepared to meet their most important communications and business challenges.
The Foreword of the book is written by Francis Ingham, Director General of the PRCA, and Chief Executive of the International Communications Consultancy Organisation.
Foreword; Francis Ingham
- Introduction. Introduction
- Chapter 1. What will an Authentic Communicator look like in the Future?
- Chapter 2. How will Organizations gain the most Credibility in the Future?
- Chapter 3. Is Journalism the next big thing?
- Chapter 4. How do you ensure that you use the most effective Communication Channels to Achieve Leadership?
- Chapter 5. How will you ensure Every Cent you Spend Turns into a Leadership Dollar?
- Chapter 6. How to Satisfy Stakeholders' Desire to Save the World?
- Chapter 7. How to make your Workplace so Inspiring that it Attracts and Retains the Best Talent?
- Chapter 8. How will AI Change your Potential for Leadership?
- Chapter 9. Which Processes will you need to Change or Eliminate to Deliver More Value with Less Effort?
- Conclusion. Conclusion: True Communications Professionals will help prepare their Organisation to lead in the Future
Patrik Schober, Managing Partner, started PRAM Consulting in 2002 to provide consulting services in the field of communication to large multinational firms that were entering the Czech market. He was named PR Personality of the Year in 2018 and with his team has won several global and local PR awards, such as: Sabre, European Excellence Awards, Golden Drum, Worldcom PR Group Award and Lemur – Czech PR Awards.