The AI Metaverse Revolution
Transforming Multi-Business Scenarios (Volume 1)
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- Description
- Contents
- About
The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 1) explores the profound convergence of Artificial Intelligence (AI) and the Metaverse, and its transformative effects on business decision-making and strategy. As these technologies evolve, they offer businesses unprecedented tools for operating more efficiently, engaging customers in innovative ways, and responding to rapidly shifting market dynamics. By examining the role of AI in analysing vast data sets and the insights gained from virtual environments within the Metaverse, this volume provides a comprehensive guide to harnessing these cutting-edge technologies for competitive advantage.
Through in-depth analysis and real-world examples, the diverse range of global contributors explore how AI and the Metaverse are driving a new era of business possibilities across industries. From AI-powered data analysis that enables businesses to make informed, real-time decisions, to personalised customer experiences created through behavioural analysis in virtual spaces. This volume presents actionable strategies for integrating AI and the Metaverse into modern business practices. It offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy.
Chapter 1. MetaMinds and Digital Realms: Deciphering Gen Z Consumer Behavior in Metaverse Marketing; Priyakrushna Mohanty, Aarthy Chellasamy, and Aishwarya Nagarathinam
- Chapter 2. Out of the Shadows: Cybersecurity Challenges and Solutions in Organizations; Brian Heath, Ross Jackson, Scott Dewicki, Paul Hartman, and Shweta Kumar
- Chapter 3. Exploring Factors Influencing Purchase Intentions among Metaverse Enthusiasts: An Investigation in Northern India; Kavita Rani and Manjit Kour
- Chapter 4. Metaverse Regulation for Artificial Intelligence: Conceptual Approach for Marketing Domain; Prabhjeet Kaur, Lokesh Jasrai, and Aditya Kumar Divyam
- Chapter 5. Beyond Boundaries: Uniting AI and the Metaverse for Tomorrow's Realities; Hafijull Mondal
- Chapter 6. Exploring the Metaverse: Transformative Applications of AI in Virtual Tourism Experiences; Animesh Kumar Sharma, Rahul Sharma, and Rajesh Verma
- Chapter 7. Metaverse Adoption among Banking Users: A Developing Nation’s Perspective; Anamica Singh, Anchal Luthra, Seema Garg, and Vinita Sharma
- Chapter 8. Democratizing Immersive Learning; Rajesh Verma and P. James Daniel Paul
- Chapter 9. Factors Influencing Adoption of Metaverse Platform: Gen Z Perspective; Pravin Chandra Singh, Abhishek Kumar Pandey, Premendra Sahu, Vishal Kumar Singh, Sujay Vikram Singh, Kumari Neelam, and Pankaj Kumar
- Chapter 10. Utopian Dreams or Dystopian Realities: Navigating Ethics in the Metaverse; Lekhika Sharma, Neeraj Kaushik, Yasha Bothra, and Manpreet Arora
- Chapter 11. Challenges and Future Directions for the Use of AI and Security Intelligence in Tourism Industry; Mohammad Badruddoza Talukder, Firoj Kabir, Mohammad Abu Horaira, and Sanjeev Kumar
- Chapter 12. AI and Robotics Awareness: Effects on Hotel Employee Turnover; Anshul Garg, Gopinath Sangaran, and Vincent Pang Fook Huat
- Chapter 13. Guest-Centric AI: A Theoretical Inquiry of Guest Experiences on the Integration of AI Chatbots among Luxury Guest Accommodations; Chen Weimei, Rupam Konar, and Neethiahnanthan Ari Ragavan
- Chapter 14. Business Resilience via Forward-Looking Approach (FLA): Metaverse as a Potential Innovation; Sneha Biswas and Rituparna Chatterjee
- Chapter 15. Virtual Tourism: Traversing the Kaleidoscope of Virtual Reality; Neetha Mary Avanesh and Minu Zachariah
- Chapter 16. Demystifying Opportunities and Risk for Businesses: A Qualitative Enquiry; Manpreet Arora and Jeetesh Kumar
- Chapter 17. The Dark Side of the Metaverse: Privacy, Security, and Safety Concerns; Vaishali Dhiman and Manpreet Arora
Jeetesh Kumar is a Senior Lecturer at the School of Hospitality, Tourism and Events and Associate Director for Information Management and Documentation at the Centre for Research and Innovation in Tourism (CRiT), Taylor’s University, Malaysia.
Manpreet Arora is a Senior Assistant Professor of Management in the School of Commerce and Management Studies, Central University of Himachal Pradesh, Dharamshala, India.