Future-fit

Expanding the Boundaries of International Business, Part A

Rebecca Piekkari|Sarianna Lundan|Tiina Ritvala|Riikka Harikkala-Laihinen|Rob Van Tulder
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Hardback
9781806864324
05 May 2026
$155.00
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9781806864317
14 April 2026
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9781806864331
14 April 2026
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  • Description
  • Contents
  • About

Marking the 50th anniversary of the European International Business Academy (EIBA), the 2024 Annual Conference in Finland was more than a celebration—it was a call to action. This volume captures the spirit of that milestone gathering, where scholars from around the world came together to reimagine the future of international business (IB) research. As the field enters a new era, contributors to this collection explore how we can challenge established thinking, reshape theoretical foundations, and pursue bold, impactful research that addresses the pressing needs of our time. Book A of this volume addresses new perspectives on agency and the role of governments, knowledge creation and novel technologies in uncertain conditions, and sustainable transnational collaboration in global value chains.

In a world marked by deepening societal polarisation, mounting global challenges, and ongoing geopolitical uncertainty, international business must evolve. This volume advocates for a more transdisciplinary approach—one where academics, practitioners, policymakers, and creatives collaborate to produce knowledge that bridges disciplines and sectors. By rethinking what we study, how we study it, and why it matters, this volume offers a visionary roadmap for the next 50 years of IB scholarship—grounded in relevance, responsibility, and the pursuit of societal impact. 

Chapter 1. Introduction: An Agenda for Future-fit International Business Scholarship; Rebecca Piekkari, Sarianna Lundan, Tiina Ritvala, Riikka Harikkala-Laihinen, and Rob Van Tulder

  • Part I. Government Support, Sanctions and Regulation – New Perspectives on the Agency of MNEs and Consumers
  • Chapter 2. Circular Economy Policies, Global Value Chains, and the Future of International Business: Insights from the French Textile Industry; Louise Curran, Thibaut Joltreau, and Christian Gnekpe
  • Chapter 3. Friendshoring as a Strategic Response: Location Decisions for MNEs in a Fractured Global Economy; Salman Saleem Virani
  • Chapter 4. Strategic Survival: Balancing Geopolitical Pressures and Economic Interests in Russia; Fanni Simon
  • Chapter 5. Making a Difference: Why Portuguese Consumers Boycott Russian Companies; Susana C. Silva, Paulo Duarte, M. Inês Costa, and Raquel C. Meneses
  • Chapter 6. Evaluating Government Support Programs for Exports: The Choice Between Higher Leakage or Higher Exclusion; Priit Tinits
  • Part II. Knowledge Creation in MNEs – The Impact of Uncertainty and New Technologies
  • Chapter 7. Avoid Putting Knowledge at Stake: Selective Sino-Foreign R&D Linkages of MNEs; Yuxuan Zhao, Zhenzhen Xie, and Peter Ping Li
  • Chapter 8. Nothing Ventured, Nothing Gained: The Contrary Relationship Between Resilience and Innovation; Naomi Lutskes and Michael Wolfesberger
  • Chapter 9. Ownership Advantage in Digital Cultural Industries and Its Cross-Border Transfer; Irina Mihailova
  • Chapter 10. The Multiple Layers of Futures: Technology and Trust in International Business; Anna Karhu, Lauri-Matti Palmunen, and Elina Pelto
  • Part III. Reconfiguring Value Chains and Value Propositions – The Challenges of Sustainability, Transnational Collaboration, and Distributive Justice
  • Chapter 11. Evolutionary Paths of Global Value Chains (GVCs) for SMEs: A Conceptual Framework; Diala Kabbara, Valerio Veglio, Giovanna Magnani, and Antonella Zucchella
  • Chapter 12. Multinationals, Sustainability and the Move to a Circular Economy in Global Value Chains; Matthew M. C. Allen and Mohammad B. Rana
  • Chapter 13. Expanding the Strategic Repertoire of Multinational Companies: Early Repurposing Business Models for the Bottom of the Pyramid; Arne Jeppe and Heike Proff
  • Chapter 14. Social Sustainability Practices: A Balancing Act of Economic, Environmental, and Social Considerations; Emilene Leite and Nina Hasche
  • Chapter 15. Distributive Justice in International Business: A Review and Research Agenda; Asmund Rygh, Shabneez Bhankaraully, Vedrana Jez, and Michel Goyer

Rebecca Piekkari is Marcus Wallenberg Chair of International Business at Aalto University School of Business in Finland.

Sarianna Lundan is Professor of International Business at Aalto University in Finland.

Tiina Ritvala is Associate Professor of International Business and Assistant Dean at Aalto University School of Business in Finland.

Riikka Harikkala-Laihinen is a Lecturer in International Business at Turku School of Economics at the University of Turku.

Rob Van Tulder is Emeritus Full Professor of International Business-Society Management at RSM Erasmus University Rotterdam and Academic Director of the Partnerships Resource Centre.