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FULL PAPERS Chapter 1. CEDING TO THEIR APPETITES - A TAXONOMY OF INTERNATIONAL TOURISTS TO SOUTH AFRICA; Lisa-Mari Coughlan and Melville Saayman Chapter 2. HONG KONG’S TOURISM QUALITY SERVICE SCHEME – GOOD IN THEORY BUT NO LONGER RELEVANT AS A CONSUMER PROTECTION STRATEGY; Bruce Prideaux, Nelson Kee Fu Tsang, and Ophelia Wong Chapter 3. THE EFFECT OF ACTIVITY INVOLVEMENT ON PLACE ATTACHMENT WITH CO-CREATION AS A MEDIATOR; Yao-Chung Liu, Bor-Hon Lee, Yu-Chih Lo, and Shih-Shuo Yeh Chapter 4. CUSTOMER RETENTION AMONG HOTELS IN AN EMERGING MARKET: AN EMPLOYEE–BASED PERSPECTIVE; Paulina Nillie Adzoyi, Robert Jan Blomme, and Ben Quarshie Honyenuga Chapter 5. COMPETITIVENESS ANALYSIS OF CRUISE PORTS: A CASE IN CHINA; Danying Song, Joseph S. Chen, and Ke Dong Chapter 6. EXAMINING ATTRIBUTES ASSOCIATED WITH TOURIST ARRIVALS TO FOREST PARKS THROUGH LINEAR AND CURVE ESTIMATIONS; Wan-Yu Liu Chapter 7. A STUDY ON BRAND EQUITY OF ONLINE TOURISM ENTERPRISES BASED ON USER VALUE CO-CREATION; Han Shen, Xinge Li, and Yangfan Zhang Chapter 8. MANAGEMENT COMMITMENT AND MARKET ORIENTATION PRACTICES IN GHANA’S HOTEL INDUSTRY; Edward Kwame Ayimey, Robert Jan Blomme, and Ben Quarshie Honyenuga RESEARCH NOTES Chapter 9. HUMOR IN LEADERSHIP: PERSPECTIVE OF THE HOTEL INDUSTRY; Dong-Woo Koo, Min-Seong Kim, and Young-Wook Kang Chapter 10. TOURISM GROWTH UNDER INDIA’S NEW CSR REGIME; Tanmay Sharma Chapter 11. TOWARDS A RESPONSIBLE EXPERIENCE ECONOMY: ETHICS THROUGH AESTHETICS IN TOURISM; Willy Legrand and Robert Schønrock Nielsen
Contributed by management, hospitality and tourism, and other researchers from around the world, the 11 articles in this volume discuss topics in hospitality and leisure. They address the culinary preferences of international tourists to South Africa; Hong Kong's Quality Tourism Services scheme; the relationship between activity involvement, place attachment, and co-creation in a festival setting; customer retention among hotels in Ghana; the competitiveness of Chinese cities in the cruise market; attributes associated with tourist arrivals to forest parks in Taiwan; the impact of customer value co-creation behavior on the brand equity of online travel enterprises; the influence of management commitment on market orientation practices in Ghana's hotel industry; the structural relationships among humor leadership, psychological empowerment, innovative behavior, and job performance in the Korean hotel industry; tourism growth under India's new corporate social responsibility regime; and the connection between ethics and aesthetics in tourism.