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Prologue Introduction. Setting Expectations Chapter 1. Simplicity: the new competitive advantage Chapter 2. If it isn’t broke, break it! Chapter 3. Leveraging knowledge is power—not simply sharing it Chapter 4. Four Cs for the 21st Century: Codification + Collaboration + Convergence + Coherence = Success Chapter 5. Codify – Codify – Codify! Chapter 6. Connect the dots; connect the people Chapter 7. The gull who flies the highest, sees the furthest—a framework for architecting Chapter 8. Successful engineering—design it in Chapter 9. Systems engineering + project management = success Chapter 10. Successful innovation means commercialization Chapter 11. Search for best-practices-to-be; otherwise, adopting best practices = mediocrity Chapter 12. Think outside the box—however, remember you need to implement in it Chapter 13. Secret of successful negotiations: expand the pie from the outset Chapter 14. It’s not what you know, but who knows you that counts the most Chapter 15. Best answers are derived from the right questions Chapter 16. Bring a solution with every problem Chapter 17. Successful Knowledge Management (KM) = Leadership + Organization + Technology + Learning Chapter 18. Three circles for success: Objective + Resources + Legitimization Chapter 19. Master luck: do not believe in miracles; rely on them Chapter 20. Avoid the silver-bullet approach Chapter 21. Say what you mean, and mean what you say Coda 1. The Seventh Discipline: The Art & Science of Integrating Multi-national Organizations Coda 2. What’s in a Name: Can You Name Your Assets? Coda 3. Genius: A Marriage of Art and Science Coda 4. Globalization: A Clash of Cultures Coda 5. The Final Encore: Can It Come Together?
The authors enumerate 21 guiding principles on how to lead and manage a global organization in the 21st-century economy, drawn from their education, research, and practices. The principles relate to simplicity, leveraging knowledge, engineering, innovation, negotiations, knowledge management, codifying the organization's knowledge, asking the right questions, communication, and other topics. Discussion of the principles includes anecdotes, real-world examples, and reflection questions.