The Evolution of Goth Culture

In this book, Spracklen and Spracklen use the idea of collective memory to explore the controversies and boundary-making surrounding the genesis and progression of the modern gothic alternative culture. Spracklen and Spracklen argue that goth as sub-culture in the eighties was initially counter cultural, political and driven by a musical identity that emerged from punk. However, as goth music globalised and became another form of pop and rock music, goth in the nineties retreated into an alternative sub-culture based primarily on style and a sense of transgression and profanity. By this century goth became the focus of teenage rebellions, moral panics and growing commodification of counter-cultural resistance, so that by the goth has effectively become another fashion choice in the late-modern hyper-real shopping malls, devoid generally of resistance and politics. 

Goth, like punk, is in danger of being co-opted altogether by capitalism. This book suggests that the only way for goth culture to survive is if it becomes transgressive and radical again.