Social Media in Strategic Management

Miguel R. Olivas-Luján|Tanya Bondarouk

Emerald

This book can be opened with

Hardback

9781781908983

08 August 2013

$193.99

eBook (PDF)

9781781908990

08 August 2013

$193.99

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Description
Contents

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important constituents are taking place as a result of the widespread availability and creative use of these new technologies. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume in the Advanced Series in Management series bridges empirical and theoretical approaches to identifying and demystify this set of emerging, exciting new family of user-gene rated content technologies. With contributions from and about a wide diverse range of countries, from emerging to established, researchers and informed practitioners will find intriguing, diverse perspectives on how the social media revolution challenging managers and management scholars. Involving disciplines as different as management, communications, information technology, personnel, finance and others, contributions in this boo k will be cited in future research projects or used in classrooms and other training settings by those more likely stay in the leading edge of this family of innovative tools.

Dedication. List of Contributors. Strategic Management and Social Media: The Leading Edge. Digital Behaviors and People Risk: Challenges for Risk Management. Leveraging Social Media Technology for Business Transformation: The Case of Corporate Social Communities. Strategic Management and Social Media: An Empirical Analysis of Electronic Social Capital and Online Fundraising. Disentangling the Strategic Use of Social Media in the Insurance Industry: A Value Co-Creation Perspective. You Might be Reputable but are you “Liked”? Orchestrating Corporate Reputation Co-Creation on Facebook. Social Media as a Strategic Tool: Going Beyond the Obvious. Increasing Dynamic Capabilities of Health Organizations with Social Media. Social Media Champions — Drivers and Sophistication Process of Social Media Strategic Management. Innovation Management, Lead-Users, and Social Media — Introduction of a Conceptual Framework for Integrating Social Media Tools in Lead-User Management. Social Media as Marketing Strategy: An Explorative Study on Adoption and Use by Retailers. Global Talent Management in Multinational Corporations and the Role of Social Networks. Culture and Social Media: Exploration of Differences Between the United States and Japan. Social Networking Sites (SNS): Talent Management in Emerging Markets — India and Mexico. Social Media in Strategic Management. Advanced Series in Management. Social Media in Strategic Management. Copyright page.