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List of Contributors. Introduction: West Meets East: Building Theoretical Bridges. Critical and Poststructural Approaches to Strategy Research: Theoretical and Methodological Suggestions. Emergent Ideas from Emerging Markets: The Process of Discovery in Organizational Research. Wayfinding in Strategy Research. Toward Research-Practice Balancing in Management: The Yin-Yang Method for Open-Ended and Open-Minded Research. Storytelling as Research Method: A West-Meets-East Perspective. Learning from Experience: Ethnographic Research, International Business Studies and Mainstream Anthropology. Researching Organizational Learning in Chinese Contexts. The Strategic Management of Yin/Yang Balance and Ethical Leadership in Chinese Organizations. Returnee Entrepreneurs: Resource Orchestration, Context and Knowledge Spillovers. Methodology Challenges in the Study of Social Capital in Asia. Challenges in the Measuring of Comparative Corporate Governance: A Review of the Main Indices. Global Sourcing of Business Services: A Coevolutionary Analysis. Methodological Issues in Business Group Research from a Korean Perspective. West Meets East: Building Theoretical Bridges. Research Methodology in Strategy and Management. Research Methodology in Strategy and Management. Copyright page.