Fashion Industry and Tourism Strategy
Transforming Destinations and Shaping Experiences
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- Description
- Contents
- About
Fashion Industry and Tourism Strategy: Transforming Destinations and Shaping Experiences explores the growing intersection between fashion events and tourism, highlighting their socio-economic contributions to global destinations. Once limited to showcasing clothing, fashion events have evolved into a key driver of luxury tourism, influencing travel patterns, consumer behaviour, and destination branding. The increasing interest in luxury lifestyles, particularly in developing economies, has fuelled a surge in travellers to iconic fashion capitals such as Paris, Milan, and New York. While research has acknowledged the economic significance of fashion tourism, critical gaps remain in understanding its broader impact, including its role in cultural exchange, destination image-building, and sustainability.
In addition to economic considerations, this contributed work delves into the socio-environmental implications of fashion tourism, assessing its influence on heritage conservation, commercialisation, and sustainable development. The potential of fashion tourism to revitalise emerging destinations and serve as an off-season tourism strategy is explored, alongside concerns about overconsumption, resource exploitation, and social inequalities in the fast-fashion industry.
Through a multidisciplinary approach, encompassing organisational behaviour, finance, psychology, social development, and operations, Fashion Industry and Tourism Strategy: Transforming Destinations and Shaping Experiences fresh insights into an evolving tourism segment, making it a valuable resource for scholars, industry professionals, and policymakers.
Part 1. Fashion Tourism Research and Destination Image Building
- Chapter 1. Impact of Fashion Tourism on Destinations: Uncovering Multi-disciplinary Aspects for Sustainable Development; Bapon Chandra Kuri, Ayan Banik, and Marco Valeri
- Chapter 2. Paris Fashion Weeks through the Experience Economy Model: What Do Tourists Seek?; B Duan, J Dai, Y Zhang, and E Ma
- Chapter 3. Fashion Weeks as an Effective Branding Tool for Tourist Destinations: The Case of Bulgarian Fashion; Mariya Stankova and Svetoslav Kaleychev
- Chapter 4. Impact of Fashion Tourism Visual Communication on Iconic Destinations Consumers; Maria Nascimento Cunha and Oleksandr P. Krupskyi
- Chapter 5. Tourism Branding of Croatia as a Fashion Tourism Destination Through the Affirmation of Traditional Motifs; Jasenka Kranjčević, Nora Mustać, and Sanda Čorak
- Chapter 6. From Port to Porter: Antwerp’s Fashion Sector as a Placemaking Factor, Mitigating Urban Crisis through Creativity and Persistence; Constantin Alexander
- Chapter 7. Fashion Tourism as a Catalyst for Socio-Economic Change in Rajasthan; Manisha Paliwal, Komal Desai, Pooja Tanwar, and Omkar Bapat
- Part 2. Virtual Fashion Experiences in Virtual Reality Fashion
- Chapter 8. Fashion Tourism and Sustainable Development Goals: A Literature Review; Nitish Kumar Minz and Poonam Kumari
- Chapter 9. Virtual Reality (VR) and the Role of Technology in Fashion Tourism; Jeetesh Kumar, Janitha Kularajasingam, and Marco Valeri
- Chapter 10. In Search of Multisensorial Airport Experiences: The Case of Luxury Travel Shopping; Daouda Coulibaly and Camille Cherkaoui
- Chapter 11. Fashion Shows in Cultural Venues and Sites and Tourism Destination Attractiveness: An Empirical Investigation; Anna Kyriakaki, Christina Stergiou, and Maria Salamoura
- Chapter 12.Traditional Costume Experience is an Integration of Many Core and Peripheral Activities: Implications for the Experience Logistics; Bình Nghiêm-Phú
- Chapter 13. Digital Fashion Tourism: Bridging the Gap Between Virtual Engagement and Physical Travel; Nishita Chatradhi
- Chapter 14. Counterfeit Fashion Tourism, Analysis of Fashion Tourism Black Market and its Impact on Tourism in Marrakech; Mohamed Boukherouk
Marco Valeri is Associate Professor of Organizational Behaviour, Niccolò Cusano University, Italy and Adjunct Professor, Faculty of Social Sciences and Leisure Management, School of Hospitality, Tourism and Events, Taylor’s University, Malaysia.
Shekhar Asthana is Senior Research Fellow, Faculty of Management Studies, University of Delhi and Assistant Professor (Guest)at Aryabhatta College, University of Delhi, India.