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Event Planning Management explores the principles and practices essential to the planning and managing of events. Supported by real-world case studies that provide practical insights for evaluation and implementation, this contributed work systematically covers the crucial elements of event planning, beginning with core principles before advancing to more specialised areas. The chapters are structured to introduce past, as well as emerging challenges in event planning.
By emphasising the feasibility and adaptability of planning and design models, the book encourages critical evaluation and continuous improvement. It also highlights the importance of innovation, sustainability, and collaboration with local communities, businesses, and governing bodies. With contributions from a diverse range of global experts, this an essential resource for practitioners and scholars alike.
Chapter 1. Introduction to Event Planning and Design; Ahmad Albattat, Razaq Raj, and Kevin A. Griffin
Ahmad Albattat is an Associate Professor at the Asia Pacific University of Technology and Innovation, Malaysia.
Razaq Raj is a Principal Lecturer at Leeds Beckett University, UK.
Kevin A. Griffin is a Senior Lecturer in Tourism at Technological University Dublin, Ireland.